Executive Director, Retina Marketing

Ocular Therapeutix, Inc. (NASDAQ:OCUL) is a biopharmaceutical company focused on the formulation, development, and commercialization of innovative therapies for diseases and conditions of the eye using its proprietary bioresorbable hydrogel-based formulation technology, ELUTYX™. Ocular Therapeutix has built a robust product pipeline of drug delivery solutions developed to reduce the complexity and burden of the current standard of care and position itself to become a leader in the ophthalmic space.
Outside of the ophthalmic realm and behind the doors of our headquarters in Bedford, MA, we strive to build a strong culture where employees can flourish and achieve their career goals. We encourage out of the box thinking, cross-functional collaboration, and creativity.
Position Summary
The Executive Director of Retina Marketing will help develop and analyze the treatment journey for retinal diseases and create a marketing strategy for Retina Specialists. They will synthesize Retina specialist and patient insights into actionable strategies to support patient Dx, treatment and ongoing support for associated retinal diseases. The Executive Director of Retina Marketing also has strategic guidance on all creative, messaging, platforms, tools, and resources focused on the treatment journey. This includes but not limited to selecting appropriate vendors, optimizing all aspects of internal operation, designing field facing campaigns, tools and resources that support Retina practices and patients throughout their treatment journey. The Executive Director of Retina Marketing collaborates with internal stakeholders (Market Access, Finance, Legal, Communications) to develop and launch relevant customer-facing support solutions. The Executive Director of Retina Marketing collaborates with external vendor partners and customers to ensure successful design, execution and utilization of tools and resources.
Responsibilities
II. Principal Duties and Responsibilities include the following:
The Executive Director of Retina Marketing must have a solid knowledge of the Retina space, associated stakeholders, and recent launch experience. The Executive Director of Retina Marketing is expected to be the subject matter expert on Retina-related educational tools and support resources. This role requires a high degree of communication, coordination, and cross-functional collaboration.
Essential Responsibilities Include

Design of the patient strategy and responsibility for associated educational support tools, platforms, and engagement. This includes ownership of patient associated budget, vendor management, KPI management and tracking for current and future products/indications.
Oversee Retina insight collection, synthesis, and analysis to build and shape future strategies and support resources in partnership with strategic insights lead.
Design a go to market engagement model for Retina Specialists and Practices from disease education through product availability and ongoing practice support.
Engage with external customers and stakeholders to understand and capture emotional and physical journey through the Retina Specialists perspective to support development and build related tools and resources.
Design, establish, and manage the reporting of ongoing performance analytics
Design, establish, and manage advanced analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
Oversee overall KPIs and monitoring of Retina related marketing tools and resources
Oversee Retina Marketing budgeting and budget management
Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to Retina Practices
Responsible for leading and executing in partnership with Commercial Operations, Marketing and Market Access Teams strategic direction and guidance on Retina related programs, platforms, and resources.
Work closely with cross-functional stakeholders including Market Access, Commercial Operations, Brand Marketing, Sales, Legal, and Medical, along with relevant external customers.
Achieve brand-specific marketing objectives and KPIs at launch and throughout the products’ lifecycle
Support the marketing team with effective communication to promptly identify and address Retina related issues and opportunities.
Provide strategic insights and recommendations to develop compliant content for the company’s Retina Specialist education websites and drive material through review process as required.
Serve as the field team’s primary contact for Retina practice specific inquiries and coordinate issue resolution with appropriate stakeholders Requirements
III. Qualification Requirements:

Requires a BA or BS degree (advanced degree preferred)
Minimum 5 years directly managing Retina Specialist related programs and resources
Minimum 8 years of experience working with Retina Specialists)
Minimum 10+ years of other related pharma/biotech experience strongly preferred (e.g., Product Marketing)
Prior experience launching buy-an-bill drugs in ophthalmology / retina preferred
Ability to lead without authority within cross-functional groups and in a matrix organization
Exceptional professional communications and interpersonal/critical thinking skills necessary to interact with key decision makers (CEO, Sr. VP Commercial and other c-suite level stakeholders)
Demonstrated ability to identify key access barriers and design effective resolution plans
Analytical Thinker – someone who can sort through complex data and assimilate data sets to help inform major decisions
Project Management Expert – someone who can manage multiple workstreams to ensure that deadlines are met when there are multiple different ongoing projects
Ensures compliance with all corporate and industry policies in collaboration with Legal, Regulatory and Compliance Qualifications
Desire to innovate and work in a fast-paced, energetic environment
Requires up to 25% domestic travel
This is a remote, US based position
Salary Range: $280,000 USD - $295,000 USD
Ocular Therapeutix is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding nondiscrimination. Ocular Therapeutix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. For information on how Ocular Therapeutix collects, stores, and utilizes candidate information please see our privacy policy found at https://www.ocutx.com/privacy-policy/. For the Privacy Notice for California Job Applicants, please see CCPA Applicant Notice.