Field Marketing - Senior Manager / Associate Director
Veeva Systems
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Boston, MA
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Mid-Senior level
Posted April 3, 2026
3 variants
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Responsibilities
Commitments
Responsibilities
- Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Commitments
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Not Met Priorities
What still needs stronger evidence
Requirements
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Sigma, and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
Preferred Skills
- Experience in administration, project coordination, and marketing operations
- Experience in a high growth software or technology company
- Medical, dental, vision, and basic life insurance
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.
What You'll Do
Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database
Requirements
10+ years of enterprise software marketing experience
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Expert in Microsoft Word, PowerPoint, and Excel
Self-directed and able to manage multiple projects under aggressive timelines and expectations
Proficient in delivering content via social media tools, including LinkedIn and Twitter
Working knowledge of Sigma, and marketing automation platform experience (Marketo)
Growth minded and a team player with a positive attitude
Nice to Have
Experience in administration, project coordination, and marketing operations
Experience in a high growth software or technology company
Perks & Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Compensation
Base pay: $100,000 - $175,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.
What You'll Do
Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database
Requirements
10+ years of enterprise software marketing experience
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Expert in Microsoft Word, PowerPoint, and Excel
Self-directed and able to manage multiple projects under aggressive timelines and expectations
Proficient in delivering content via social media tools, including LinkedIn and Twitter
Working knowledge of Sigma, and marketing automation platform experience (Marketo)
Growth minded and a team player with a positive attitude
Nice to Have
Experience in administration, project coordination, and marketing operations
Experience in a high growth software or technology company
Perks & Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Compensation
Base pay: $100,000 - $175,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.