PR/Marketing Manager

About ExecBrand Authority (EBA) At ExecBrand Authority (EBA), powered through Walk West, we help ambitious leaders transform their personal brands into platforms of influence. In today’s trust-driven economy, reputation is not a side asset—it is the business. We are the brand architects for executives who want to lead their industries through visibility, credibility, and powerful thought leadership. Our team of award-winning business leaders, public relations experts, strategists, and best-selling authors builds campaigns and content that position clients for greater influence, speaking opportunities, and market demand. EBA is a growing, entrepreneurial line of business within Walk West—defining a new category in executive branding and authority development. This role offers the opportunity to help execute marketing programs at a pivotal stage of growth while shaping how EBA and its clients show up in the market. The Role: PR/Marketing Manager The PR/Marketing Manager supports the execution of EBA’s marketing programs across corporate brand and client visibility initiatives. This role focuses on campaign coordination, asset production, and marketing operations across social media, PR, digital, and thought-leadership marketing, including management of Donald Thompson’s digital presence and assets. This is a hands-on role for an organized marketer with strong design sensibility and execution discipline. You will help translate strategy into visible market presence by producing high-quality assets, coordinating contributors, and maintaining consistent marketing execution across channels. You will collaborate across EBA’s delivery ecosystem—including strategy, content and programming, and client success—to ensure marketing initiatives are executed efficiently and at a premium standard. Key Responsibilities
Create and oversee marketing and brand assets including presentations, social graphics, reports, and digital collateral (strong design capability required)
Lead integrated marketing campaigns across LinkedIn, email, PR, web, and paid channels with clear performance goals
Develop and execute demand-generation programs targeting both organizations and individual executives (webinars, whitepapers, podcasts, events, education-based funnels) that lead to qualified pipeline growth
Support client marketing programs including brand audits, content assets, visibility deliverables, and campaign coordination
Oversee EBA digital presence including website, microsites, and content platforms
Manage and maintain Donald Thompson’s digital assets and presence including website, profiles, content library, and related platforms
Manage and execute email marketing programs for both EBA and Donald Thompson, including newsletters, campaigns, and audience segmentation
Collaborate with strategy, content/programming, and client success teams to align corporate marketing and client visibility initiatives
Manage and direct freelance and contract contributors across content, design, PR, and digital
Apply AI tools to accelerate marketing efficiency, content development, research, and workflow optimization Qualifications & Preferred Skills
5+ years of experience in professional services, agency, or expertise-based marketing and PR environments
Strong project management and organizational skills across multiple campaigns and stakeholders
Experience supporting both corporate marketing and client-facing marketing initiatives
Strong graphic design sensibility with ability to create polished marketing assets (presentations, social, reports, digital)
Expertise in LinkedIn, social media, PR-driven, and content-led marketing for professional audiences
Strong writing, editing, and storytelling skills; able to translate thought leadership into marketing content
Experience using analytics, dashboards, AI tools, and familiarity with AEO/GEO to improve marketing performance and visibility
Comfort working with senior executives and cross-functional teams in fast-moving, evolving environments Success in the Role
Marketing campaigns and assets are delivered on time with consistent quality
Social media and thought-leadership marketing drive engagement and visibility
Client marketing deliverables are polished and aligned with visibility goals
EBA’s brand presence is consistent across channels and platforms
Marketing workflows and contributor coordination are efficient and reliable
Internal teams experience strong marketing execution support Role Impact The PR/Marketing Manager ensures ExecBrand Authority’s marketing and client visibility programs are executed with precision and quality. Through disciplined coordination and strong asset development, this role helps translate EBA strategy into consistent market visibility for both the firm and its clients. Benefits & Perks (Walk West) As part of Walk West, EBA team members enjoy a comprehensive benefits package designed to support both professional growth and personal well-being, including:
Competitive salary and performance-based growth opportunities
Medical, dental, and vision insurance
Employer-sponsored retirement plan with company match
Generous paid time off, including holidays and flexible time off
Hybrid work environment with a collaborative Raleigh-based office
Professional development opportunities and ongoing learning support
Collaborative, people-first culture that values creativity, accountability, and impact