Operational Marketing Manager

Main Functions
About The Role
We are looking for a hands-on Marketing professional to lead and elevate our marketing efforts across multiple brands and European markets related to baker’s yeast. Until now, marketing has been driven locally within each country. This new role will bring cohesion, alignment across all markets while empowering local teams and ensuring strong execution through agencies and partners.
Because we operate in the food ingredients sector, this role requires someone who can translate technical product knowledge into compelling, market-relevant messaging. You will work closely with Product Management, Sales, BU Management, Quality, and global & local marketing teams to ensure our communication is accurate, differentiated, and aligned with customer needs and regulatory requirements.
This is a high-impact position for someone who enjoys balancing hands-on execution with strategy coordination, and in a dynamic, international environment.
We offer

Competitive compensation and bonus scheme.
Professional development opportunities within an international group.
A dynamic, multicultural working environment with strong business values.
Key Responsibilities
Communication & Content Development

Produce and coordinate content for European-wide use (articles, visuals, videos).
Prepare internal and external communications including newsletters, updates, and press materials.
Participate in the definition of marketing communications action plans while piloting 360° communications campaigns.
Support the product manager and sales teams in the content, development of promotional / technical presentation and sales tools.
Coordinate media relations with corporate teams.
Maintain editorial calendars and communication flows.
Ensures a link with the Lallemand Baking local teams to adapt / use the right promotional actions
Digital Marketing & Online Presence

Manage and optimize local websites (WordPress): updates, performance, UX.
Plan, execute, and track CRM campaigns across markets (Microsoft Dynamics).
Support SEO/SEM activities and digital advertising initiatives managed through agencies.
Manage social media planning, content posting, and performance tracking (primarily on LinkedIn).
Ensure alignment with global digital and corporate branding guidelines.
Event & Tradeshow Coordination

Participate in the organization of commercial events.
Support organization of tradeshows, conferences, and customer events.
Market Coordination & Facilitation

Act as key point of contact for local teams regarding marketing execution.
Ensure that brand guidelines are respected across regions.
Share best practices, materials, and marketing calendars across countries
Coordinates and follow up the marketing budgets.
Analytics & Reporting

Monitor and report on key performance indicators (KPIs) for marketing activities.
Contributes to market intelligence: market trends, competition & market research
Applications should be submitted in English and must include a motivation letter to be considered.
Technical skills
Required

Degree in Marketing, Communication, Digital Marketing, Business, Food Science, Agronomy, or related field.
Good understanding of scientific / technical concepts.
International professional environment experience is required.
Excellent interpersonal and communication skills in English, written and spoken.
Strong content creation and editing capabilities.
Skillset in operational and marketing communication strategy and tools.
Solid understanding of digital tools: CMS (WordPress or similar); SEO/SEM basics; Social media management; CRM systems (Microsoft Dynamics or similar)
Personal abilities
Required

Highly organized, reliable, and operationally strong.
Strong communicator with the ability to build trust across countries and teams.
Proactive, hands-on, and solution-oriented.
Skilled at coordinating stakeholders and managing multiple tasks in parallel.
Creative mindset for storytelling, design briefing, and problem-solving.
Team-oriented with a collaborative attitude.
Curious, adaptable, and motivated to elevate marketing across the region.
General criteria
Required

Minimum 3 years of experience in B2B marketing (multi-country experience preferred); food industry a strong plus; baking a bonus.
Strong coordination skills and the ability to manage multiple markets.
Ability to work independently while following strategic direction from management.
Ability to travel 20–30 days per year.
An asset

Experience in international or multi-site environments is an advantage.
Organization
Lallemand is a privately held Canadian company founded in the late 19th century, which develops, produces, and markets microorganisms for various markets. The administrative offices of the parent company are in Montreal, Canada. Today, Lallemand employs more than 5,000 people working in more than 45 countries on 5 continents.
Lallemand Baking offers a range of superior quality baker's yeast – both fresh and dry varieties – and specialty ingredients to meet bakers' needs across North America, Europe, the Middle East, and Africa. Baking cultures and dough conditioners round out our impressive product range.
The Lallemand baking team's many branches collaborate closely to provide innovative products and efficient services, backed by a skilled technical support team in each region of operations.
Please take note that accommodations will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.