AdTech Specialist

Position Summary: Leon Capital Group is scaling AI-enabled growth infrastructure across its portfolio companies. The AdTech Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns that drive acquisition, lead generation, and revenue growth across portfolio companies. This role exists because growth requires more than infrastructure — it requires expert practitioners who can turn advertising budgets into measurable business outcomes. We are looking for someone who understands how Google Ads and Social Media advertising platforms work at a deep level and who can continuously optimize campaigns to deliver real ROI. This is a hands-on digital marketing role. You will build and manage campaigns, analyze performance data, create and test ad creatives, and iterate quickly. You will work closely with AI engineers, content teams, business leaders, and third-party vendors to ensure campaigns deliver measurable value. Key Responsibilities: Google Ads Management (Primary Skill):
Plan, build, and manage Google Search, Display, Shopping, Performance Max, and YouTube campaigns across portfolio companies.
Conduct in-depth keyword research, competitive analysis, and audience segmentation to build high-performing campaign structures.
Write compelling ad copy and headlines optimized for Quality Score and conversion rate.
Implement and manage Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and continuously optimize bid adjustments.
Set up and manage Google Tag Manager, conversion tracking, and Google Analytics 4 (GA4) integration to ensure accurate attribution.
Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, Quality Score, Impression Share) and deliver regular performance reports.
Execute A/B tests on ad copy, landing pages, and bidding strategies to continuously improve performance.
Manage Google Merchant Center and Shopping feed optimization for e-commerce campaigns.
Leverage audience lists, Customer Match, remarketing, and similar audiences to improve targeting and reduce wasted spend. Social Media Marketing Ads:
Plan, build, and manage paid social campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and Twitter/X.
Develop audience targeting strategies using interest-based, behavioral, lookalike, and custom audience segments.
Create and test ad creatives (static, carousel, video, stories) in collaboration with design teams, applying data-driven insights to improve creative performance.
Set up and manage Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and other platform tracking to ensure conversion accuracy.
Implement and optimize campaign objectives across the funnel (Awareness, Traffic, Engagement, Lead Generation, Conversions).
Manage retargeting and sequential messaging strategies to nurture prospects through the sales funnel.
Monitor platform-specific metrics (CPM, CTR, CPC, ROAS, CPL, video views, engagement rate) and optimize campaigns accordingly.
Stay current with social media platform algorithm changes, new ad formats, and emerging targeting capabilities. Attribution & Analytics:
Implement multi-touch attribution models to accurately measure campaign performance across Google and social channels.
Build dashboards and reporting systems to visualize ROAS, ACOS, CPA, CPL, and other key metrics using Google Looker Studio, Power BI, or similar tools.
Troubleshoot tracking discrepancies and attribution gaps between platforms.
Analyze audience behavior and campaign data to surface actionable insights and optimization recommendations. Campaign Optimization & Automation:
Create automated rules and scripts (Google Ads Scripts, Meta Automated Rules) to improve campaign management efficiency.
Build audience segmentation and targeting recommendation workflows.
Develop A/B testing frameworks for ad creative, landing pages, and audience segments.
Implement dynamic content personalization based on traffic source, audience, and user behavior. Qualifications:
4+ years of hands-on experience managing Google Ads campaigns with a proven track record of improving ROAS and reducing CPA.
2+ years of experience managing paid social campaigns on Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or similar platforms.
Deep understanding of digital advertising metrics: CTR, CPC, CPM, ROAS, ACOS, CPA, LTV, Quality Score, Impression Share.
Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Meta Events Manager, and platform-native analytics tools.
Experience implementing conversion tracking, server-side tracking, and attribution models.
Strong understanding of audience targeting strategies: lookalike audiences, Customer Match, retargeting, interest, and behavioral targeting.
Ability to write effective ad copy and collaborate on creative briefs for paid social and search campaigns.
Strong analytical skills with the ability to interpret data and translate insights into actionable campaign changes.
Experience with A/B testing and statistical analysis of campaign performance. Strongly Preferred:
Google Ads certifications (Search, Display, Shopping, Video, Performance Max).
Meta Blueprint certification or equivalent demonstrated expertise.
Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar).
Knowledge of Customer Data Platforms (CDPs) and their integration with ad platforms.
Experience with marketing automation and CRM integration (GHL, HubSpot, Salesforce) for lead tracking.
Understanding of privacy regulations (GDPR, CCPA, HIPPA) and their impact on tracking and targeting.
Background in conversion rate optimization (CRO) and landing page testing.
Experience with workflow automation tools (Zapier, Make, n8n) for campaign management workflows.
Comfort working in lean teams with minimal process overhead. What We Value:
Execution over explanation
Systems thinking
Ownership and accountability
Comfort operating without guardrails