Marketing Manager
Morgan Hunter
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Kansas City Metropolitan Area
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Associate
Posted March 26, 2026
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Responsibilities
Responsibilities
- Serve as the primary point of contact for appointed and prospective agents, delivering timely communication on programs, underwriting appetite, and opportunities
- Develop and execute marketing strategies that expand distribution and increase program visibility
- Manage website content and social media channels to strengthen brand presence
- Create, coordinate, and distribute marketing materials including program flyers, newsletters, digital campaigns, proposals, and agent communications
- Collaborate with underwriting, risk management, and leadership teams to support program initiatives
- Support and coordinate agent meetings, trade shows, and industry events
- Track marketing performance, campaign results, and agent engagement to identify growth opportunities
- Support sales initiatives through lead generation, activity tracking, and agent appointment efforts
- Ensure all marketing communications align with program guidelines and carrier requirements Qualifications
Not Met Priorities
What still needs stronger evidence
Requirements
- 3+ years of experience in marketing, communications, or business development within the insurance industry strongly preferred
- Strong understanding of insurance distribution models and agent relationships
- Excellent communication, presentation, and relationship-building skills
- Experience using CRM platforms, email marketing tools, and social media management systems
- Highly organized with strong attention to detail and the ability to manage multiple priorities
Preferred Skills
- 3+ years of experience in marketing, communications, or business development within the insurance industry strongly preferred
Education
- (Not required) – Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
Our partner specializes in developing and managing customized insurance programs for a niche industry segment. It works closely with distribution partners to deliver tailored coverage solutions supported by deep industry knowledge, strong underwriting collaboration, and a long-standing focus on serving specialized operational needs. Our partner emphasizes program stability, agent relationships, and thoughtful risk management to provide consistent, industry-specific insurance offerings. The Marketing Manager is responsible for driving program growth and visibility through strategic marketing execution and strong agent engagement. This role partners closely with internal teams and external agents to ensure clear communication, consistent messaging, and effective market positioning. The Marketing Manager leads digital, social, and agent-facing initiatives, supports sales and distribution efforts, and uses performance insights to continuously optimize marketing strategies and strengthen overall program performance. Responsibilities/Functions
Serve as the primary point of contact for appointed and prospective agents, delivering timely communication on programs, underwriting appetite, and opportunities
Develop and execute marketing strategies that expand distribution and increase program visibility
Manage website content and social media channels to strengthen brand presence
Create, coordinate, and distribute marketing materials including program flyers, newsletters, digital campaigns, proposals, and agent communications
Collaborate with underwriting, risk management, and leadership teams to support program initiatives
Support and coordinate agent meetings, trade shows, and industry events
Track marketing performance, campaign results, and agent engagement to identify growth opportunities
Support sales initiatives through lead generation, activity tracking, and agent appointment efforts
Ensure all marketing communications align with program guidelines and carrier requirements Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
3+ years of experience in marketing, communications, or business development within the insurance industry strongly preferred
Strong understanding of insurance distribution models and agent relationships
Excellent communication, presentation, and relationship-building skills
Experience using CRM platforms, email marketing tools, and social media management systems
Highly organized with strong attention to detail and the ability to manage multiple priorities
Serve as the primary point of contact for appointed and prospective agents, delivering timely communication on programs, underwriting appetite, and opportunities
Develop and execute marketing strategies that expand distribution and increase program visibility
Manage website content and social media channels to strengthen brand presence
Create, coordinate, and distribute marketing materials including program flyers, newsletters, digital campaigns, proposals, and agent communications
Collaborate with underwriting, risk management, and leadership teams to support program initiatives
Support and coordinate agent meetings, trade shows, and industry events
Track marketing performance, campaign results, and agent engagement to identify growth opportunities
Support sales initiatives through lead generation, activity tracking, and agent appointment efforts
Ensure all marketing communications align with program guidelines and carrier requirements Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
3+ years of experience in marketing, communications, or business development within the insurance industry strongly preferred
Strong understanding of insurance distribution models and agent relationships
Excellent communication, presentation, and relationship-building skills
Experience using CRM platforms, email marketing tools, and social media management systems
Highly organized with strong attention to detail and the ability to manage multiple priorities