Strategic Communications Manager

Job Summary: We’re seeking a strategic, brand-driven communications leader to oversee and unify all marketing communications across digital, print, PR, and trade channels. As the Strategic Communications Manager, you’ll serve as both a brand guardian and a content strategist, leading the development and execution of campaigns across channels that build awareness, drive engagement, and align with company objectives. This high-impact role blends big-picture strategy with hands-on execution, requiring deep experience in PR, media relations, trade publishing, social media management, and product storytelling. You’ll play a critical role in shaping the narrative for established brands and launching new products with bold, consistent messaging. You’ll operate within the Entrepreneurial Operating System (EOS) to drive results, foster cross-functional collaboration, and ensure our voice remains innovative, data-informed, and true to our brand promise. This role includes direct management of the Social Media Specialist. Key Responsibilities:
Own and evolve the brand voice, ensuring clarity, consistency, and impact across all touchpoints and formats.
Develop and execute integrated marketing communications strategies across B2B and B2C audiences.
Lead public relations and media outreach, securing high-impact coverage in trade and mainstream outlets.
Manage content development for trade publications, including editorial features, advertorials, and sponsored content.
Craft consumer-focused content to support new product launches, promotions, and educational campaigns.
Oversee social media strategy and execution across all platforms, including content calendars, engagement, and performance optimization.
Directly manage the Social Media Specialist, providing strategic direction, mentorship, and performance management.
Maintain and manage content calendars to align messaging across platforms and teams.
Use AI tools and emerging technologies to streamline content creation, enhance personalization, and drive campaign performance.
Track and optimize campaign KPIs; continuously improve communication effectiveness using analytics and feedback.
Collaborate with cross-functional teams to ensure marketing alignment with business priorities and EOS Rocks.
Champion brand standards across internal and external communications.
Participate actively in EOS Level 10 Meetings™ and contribute to company-wide initiatives.
Other duties as assigned. Required Qualifications:
Bachelor’s degree in Journalism, Communications, or a related field.
5+ years of experience in marketing communications with a strong focus on brand strategy, public relations, and social media management.
Demonstrated expertise in developing and executing multi-channel content strategies and campaigns (digital, print, PR, trade, social).
Proven experience managing direct reports and developing team members.
Excellent writing, editing, and storytelling skills, with ability to tailor content for diverse channels and audiences.
Experience using data to inform strategy and improve communication performance.
Exceptional organizational, project management, and collaboration skills.
Comfortable working in a fast-paced, growth-oriented environment. Preferred Qualifications:
10+ years of experience in strategic marketing communications (CPG experience a plus).
Familiarity with EOS/Traction framework.
Experience with AI content platforms (e.g., Copilot, Chat GPT, Claude) and interest in tech-enabled marketing.
Budget management experience and working with external agencies or freelancers.
Experience with social media analytics platforms and community management. Our Culture King Technology is a people-first company where creativity thrives alongside respect for faith, family, and work-life balance. We believe the best work happens when people feel valued as whole individuals. Our values shape how we work:
We Reflect Integrity in every client interaction, design decision, and team conversation
We Sparkle with Excellence , holding ourselves to high creative standards while continuously learning and improving
We Create Good Chemistry with People through trust, collaboration, and genuine support for each other's growth
We're Ruled by the Golden Rule , treating colleagues, vendors, and stakeholders with fairness and respect
We're Immersed in Courage , empowering bold creative ideas and direct, thoughtful communication You'll join a collaborative team that celebrates creative excellence, invests in professional development, and believes your life outside work matters just as much as what you create within it.