Marketing and Communications Coordinator

Job Brief: Marketing & Communications Coordinator Flashlight Marketing | Springfield Township, PA (In-Office Position): Flashlight Marketing is seeking a creative, strategic, and results-oriented Marketing & Communications Coordinator to support our growing portfolio of franchise and privately owned brands. This is an in-office role based in Springfield Township, PA. Remote candidates will not be considered. We are looking for a well-rounded marketing professional with a strong foundation in copywriting, content creation, and digital execution, but equally important, someone who understands performance, metrics, and continuous improvement. This individual must be proactive, self-motivated, and constantly leveraging data, trends, and opportunities to improve outcomes across campaigns and clients. Position Overview: The Marketing & Communications Coordinator plays an active role in content development, copywriting, social media management, campaign execution, reporting, and client communication. This role requires strong writing ability, creative thinking, analytical awareness, and confidence to contribute to strategic conversations. Core Responsibilities Copywriting & Strategic Content Development
Write compelling, intentional, brand-aligned copy for:
Social media campaigns
Email marketing campaigns and automations
Website pages and landing pages
SEO-optimized blog articles
Sales collateral, presentations, and marketing decks
PR and media-facing materials
Conduct keyword research and apply SEO best practices
Ensure messaging aligns with client business objectives and KPIs
Proofread and edit for clarity, persuasion, structure, and performance impact Social Media & Digital Campaign Management
Develop and manage strategic content calendars across multiple social media platforms
Create graphics and light video content using Canva and CapCut
Schedule, monitor, and optimize posts using platforms such as HeyOrca
Track engagement, conversions, and performance metrics
Analyze trends and proactively recommend improvements
Bring fresh, data-backed ideas to improve reach, engagement, and lead generation
Support online reputation and community management
Capture on-site photo/video content when needed (photography experience a plus) Website, Email & Conversion Optimization
Manage and update websites on various platforms (ex: WordPress, Squarespace, Wix)
Build and deploy email campaigns on various platforms (ex: Mailchimp, Constant Contact, Brevo)
Monitor performance metrics (open rates, CTR, conversions)
Recommend A/B tests and improvements to increase results
Support user journey and conversion optimization initiatives Paid Media & CRM Support
Assist in paid campaign execution on various platforms (ex: Meta, Google, LinkedIn)
Contribute to ad copy and creative testing
Review campaign metrics and identify optimization opportunities
Manage CRM updates and support lead flow within various platform (ex: HubSpot, Client Tether, Zapier)
Monitor trends in CPL, engagement, and conversion performance Client & Administrative Support
Support multiple client accounts simultaneously
Participate in client strategy meetings and internal planning sessions
Prepare performance reports and actionable insights
Document action items and ensure timely follow-through
Proactively identify opportunities to improve processes, results, and efficiency
Support special projects as needed Required Qualifications
Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, or related field
Minimum 1–2 years of full-time professional experience in marketing, PR, or a related field
Demonstrated copywriting experience across multiple platforms
Demonstrated content creation and social media management experience across multiple social media platforms (ex: Facebook, Instagram, LinkedIn, TikTok, Pinterest, Google Business Profile)
Strong writing, editing, and proofreading skills
Experience analyzing marketing performance metrics
Ability to manage multiple brands and deadlines simultaneously
Professional references required
Ability to work in-office in Springfield Township, PA Preferred Experience
Canva proficiency
Social media management platforms (HeyOrca, Hootsuite)
Email platforms (Mailchimp, Constant Contact, Brevo)
CRM platforms (HubSpot, Client Tether)
Paid advertising exposure (Meta, Google Ads)
Website CMS platforms (WordPress, Squarespace, Wix)
SEO knowledge and keyword strategy experience
Photography experience
Prior agency or in-house marketing experience strongly preferred Who You Are
Creative but grounded in strategy
Results-oriented and metrics-driven
Proactive and self-motivated
Naturally curious about trends, performance data, and optimization
Comfortable presenting ideas and recommendations
Organized and deadline-driven
Confident contributor in meetings
High standards for quality and accountability
You don’t wait to be told what to improve; you notice it and bring solutions. About Flashlight Flashlight Marketing is an award-winning, strategy-first creative marketing agency helping privately owned businesses and franchise brands scale with clarity and purpose. We believe creativity drives attention. Strategy drives results. And accountability drives growth. If you are looking to grow your career in an environment where your ideas matter and performance matters even more, we would love to hear from you. ALL POTENTIAL EMPLOYEES ARE EVALUATED WITHOUT REGARD TO RACE, COLOR, RELIGION, GENDER, NATIONAL ORIGIN, AGE, MARITAL OR VETERAN STATUS, THE PRESENCE OF A NON-JOB RELATED HANDICAP OR ANY OTHER LEGALLY PROTECTED STATUS. To Apply: Please send resume, cover letter, and writing samples or portfolio to careers@flashlightmarketing.com