Director of Marketing

Who We Are
At 7 Leaves Cafe, we believe we're crafting more than just coffee and tea, we're creating spaces for connection, culture, and community. Since opening our doors in 2012, what began as a shared dream among family and friends has grown into a thriving family of over 40 locations across the Southwestern U.S. We take pride in serving authentic, handcrafted beverages inspired by both tradition and innovation, all within a warm, welcoming environment where every guest feels at home.
Why Join 7 Leaves Now?
We are entering a pivotal chapter of growth. With expansion into new regions, enhanced digital experiences, and an evolving customer base, your work will directly shape the future of our brand. This is not just a marketing job-it's a leadership opportunity to enrich the human experience through every cup, every story, and every moment of joy we create for our communities. Our success begins with staying grounded in our Core Values while continuously evolving who we are and how we serve.
About The Role
As a key member of the Integrator Team, the Director of Marketing & Brand Strategy leads the vision, strategy, and execution of all marketing and branding efforts at 7 Leaves Cafe. This role drives comp cup growth, brand equity, and a consistent, guest-centered experience across all markets.
Overseeing Branding, Marketing, and R&D, this leader works cross-functionally with Operations, Training, HR, IT, and Finance to align the brand across all touchpoints.The ideal candidate is a strategic thinker and culture builder, someone who leads with heart, clarity, and creativity while living out our Core Values.
Location: Huntington Beach, CA - Onsite
Salary Range : $120,000 - $130,000 per year
What We Offer

Team Member Discounts - Enjoy your favorite 7 Leaves drinks on and off the clock.
Annual Performance Bonus - Competitive bonus opportunities for eligible team members based on individual and company performance.
Comprehensive Benefits Package - Medical, dental, and vision insurance available for eligible team members to support your health and well-being.
Leadership Development Programs - We invest in your growth through hands-on training, mentorship, and professional development opportunities.
Collaborative & Supportive Culture - Be part of a dynamic team where creativity, authenticity, and fun are always on the menu.
Job Responsibilities
Brand & Customer Experience Leadership

Define and evolve the 7 Leaves brand, ensuring our promise is consistently reflected in every guest interaction.
Champion a customer-first mindset by integrating real-time feedback and insights into planning and execution.
Collaborate closely with Operations and Training to align field-level storytelling, visual merchandising, and menu presentation with brand strategy.
Uphold and reinforce our Core Values throughout all brand and customer experience touchpoints.
Marketing Strategy & Execution

Develop and execute integrated marketing strategies that drive comp cup growth, elevate brand equity, and foster customer loyalty across digital, in-store, and community channels.
Build and lead a high-performing Marketing & Branding team that thrives on creativity, ownership, and results.
Oversee the annual marketing calendar, aligning campaigns with business goals, promotions, and product launches.
Create content and partnerships that resonate with existing and emerging customer segments, with a focus on new markets and demographics.
Define and track KPIs to measure awareness, engagement, conversion, and retention-making data-driven decisions to maximize ROI.
Monitor industry and consumer trends to inform strategy and position 7 Leaves for long-term relevance and growth.
Product Innovation & R&D Integration

Partner with R&D to identify, test, and launch new products that align with brand identity, guest expectations, and operational feasibility.
Manage a structured pilot and feedback loop to ensure data-backed product development.
Coordinate product rollouts with cohesive storytelling and integrated marketing campaigns.
Cross-Functional Collaboration & Operational Alignment

Act as a strategic thought partner in company-wide initiatives, bringing customer and field insights into executive-level planning.
Collaborate with Finance to manage marketing budgets, forecast ROI, and assess campaign effectiveness.
Partner with Loyalty/CRM and IT teams to enhance digital platforms that drive guest engagement and retention.
Work with Operations to ensure brand consistency across the in-store experience, product offerings, and team execution.
Support store-level initiatives including local marketing, fundraising, and new store openings to strengthen community presence.
AI Innovation & Marketing Technology Leadership

Lead the exploration, adoption, and integration of AI-driven marketing tools to enhance personalization, customer engagement, and operational efficiency.
Develop innovative AI-powered campaigns, content strategies, and automation systems that elevate brand storytelling and improve marketing performance.
Partner with IT, CRM, and Loyalty teams to implement data-driven personalization across digital platforms, leveraging predictive analytics and guest insights.
Establish ethical AI usage standards that align with 7 Leaves' brand values and customer trust.
Continuously evaluate emerging marketing technologies to position 7 Leaves as an innovative leader within the food & beverage industry.
Requirements and Qualifications: Experience and Education:

4+ years of progressive leadership in brand and marketing-ideally within food & beverage, hospitality, or retail.
Proven success translating brand vision into scalable, results-driven marketing campaigns.
Experience leading cross-functional teams and owning execution from strategy through launch.
Strong background in digital marketing, content, social media, loyalty programs, and CRM platforms.
Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
Leadership & Skills

Strategic, people-first leader who builds trust, alignment, and team ownership.
Expertise in brand architecture, omnichannel marketing, and mapping the customer journey.
Data-informed and results-driven-translates insights into clear action plans.
Excellent communicator and storyteller who brings clarity, inspiration, and purpose.
Emotionally intelligent, humble, and adaptable-leads by example and puts the team first.
Highly organized, detail-oriented, and skilled at managing multiple priorities.
Thrives in fast-paced, growth environments and energizes by building from the ground up.
7 Leaves Cafe Corporation is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law. This organization participates in E-verify.
Salary: $120000 - $130000 per year
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