Marketing Director

Our client a fast growing manufacturing company is looking for a Marketing Director. The Marketing Director is responsible for developing and executing marketing strategies and campaigns to promote our client's products and services. This role collaborates with cross-functional teams, including sales, engineering, and other senior management to drive brand awareness, lead generation, and customer acquisition. The Marketing Director oversees the development and implementation of marketing campaigns as well as the organization’s customer service team. This position also manages digital and traditional marketing channels and analyzes market trends and competitive landscapes. Essential Functions:
Develop and implement comprehensive marketing strategies to promote the company's products, targeting relevant customer segments and industries.
Manage the creation and execution of marketing campaigns across various channels, including digital marketing, print advertising, trade shows, and other promotional activities.
Work closely with product development teams to gain a thorough understanding of product features, advantages, and market positioning, ensuring this expertise is effectively incorporated into marketing collateral and campaigns.
Analyze market trends, customer insights, and competitor activities to identify opportunities for product differentiation and market expansion.
Oversee the development and maintenance of the company's website and product guide, ensuring it reflects current product offerings, engages visitors, and supports lead generation.
Manage the company's social media presence, creating and publishing engaging content, monitoring online conversations, and responding to customer inquiries and feedback.
Organize and oversee participation in industry trade shows, conferences, and events, managing all aspects including booth design, preparation of collateral materials, and coordination of staff.
Collaborate with sales teams to develop sales support materials, such as brochures, presentations, and product catalogs, to enable effective customer engagement.
Track and analyze marketing metrics, such as website traffic, search engine optimization, lead conversion rates, and campaign performance, and generate reports to assess marketing effectiveness and ROI.
Monitor industry trends, emerging technologies, and marketing best practices, and suggest ways to integrate new strategies and tools into the company's marketing activities. General Functions:
Drives engagement by providing employees with the tools and information to encourage autonomy, while giving constant feedback to manage execution.
Build collaborative relationships that facilitate execution and create synergies.
Develops strategies and provides direction to the team, clearly communicating the objectives to achieve departmental and individual results that align with the company goals.
Hires and appoints competent and qualified individuals to ensure the department’s goals are met, while providing a challenging environment that encourages a growth mindset.
Develops talent, identifying and communicating the employees’ strengths and weaknesses, encourages continued improvement and provides the resources to achieve desired results.
Adapts quickly to changes, understanding the company’s vision and mission and leads the team to align to the new changes.
Drives results by creating a culture of accountability and ownership and balances rewards and recognitions with coaching and corrective actions.
Performs other duties as assigned by supervisor. Skills and Abilities:
Building trust: The ability to inspire and motivate others and lead by example to create effective teams that produce consistent superior results.
Communication skills: The ability to articulate ideas and goals effectively, clearly, and professionally within all levels of the organization to inspire, influence and move others to action. Provides meaning and clarity to others.
Emotional intelligence: Necessary to recognize own strengths and weaknesses and to effectively relate with the objective to bring out the best in others and self. Self-management to maintain a positive outlook during stressful situations and strong relationship-management skills to influence, coach, and mentor others to resolve conflict effectively.
Goal oriented: The ability to understand the organization’s business goals and mission to strategically prioritize departmental initiatives and lead teams with a common vision.
Leadership and Performance Management skills: The ability to lead and manage a team of employees, including setting expectations, delegating responsibilities, assessing, and addressing performance, and providing feedback and coaching, while creating a positive and supportive work environment that fosters employee growth and development.
Organization and planning skills: The ability to oversee multiple projects and varied timeliness and deadlines to meet objectives. Seeing the picture and how different elements interact are critical aspects of the planning process.
Process optimization: The ability to manage execution by continuously improving processes, maximizing efficiencies, and reducing waste.
Sound decision making and critical thinking skills: The ability to effectively analyze complex business problems and implement plans for moving forward. This involves engaging in constructive conflict to invite diverse perspectives, thorough consideration of different viewpoints and effective closure to ensure stakeholders alignment with company goals. Preferred Education and Experience:
Bachelor’s degree in marketing, Business Administration, or a related field.
Strong digital marketing background, including experience with SEO, SEM, social media marketing, AI Marketing Utilization and Optimization and marketing.
Proficiency in marketing analytics platforms and CRM systems.
Excellent written and verbal communication skills.
3-5 years of experience in a marketing leadership role with supervisory responsibilities. Physical Requirements & Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical dexterity: The employee must be able to sit, stand, walk, use hands to handle and feel, and reach with hands and arms.
Vision: The vision requirements for this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Endurance: The employee must be able to perform tasks in a fast-paced office environment.
Exposure to elements: The employee will be working in an office environment and may be exposed to minimal noise levels.
Note: The company is committed to providing a safe work environment and will provide necessary equipment and training to perform the physical demands of the job. Other Notes:
This position requires travel throughout the year up to 10% of the time. Travel requirements may range between 4-6 weeks per year, depending on business needs and schedule.
The individual hired for this role will be at times expected to work more than 8 hours in a day or 40 hours a week, depending on project needs or business requirements. As a salaried exempt employee, overtime will not be paid for any additional time worked.