Technical Writer and Digital Marketing Specialist

Job Description
Position Summary:
Cooper Standard’s Industrial & Specialty Group (ISG) is seeking a creative, organized, and proactive Communications and Digital Marketing Specialist to help elevate our brand, support growth initiatives, and execute key elements of our marketing strategy. This role offers the opportunity to contribute across a broad range of marketing functions, including digital communications, lead generation, event support, and content creation—providing excellent room for professional development.
The ideal candidate is a strong communicator with hands-on experience in digital marketing, project coordination, foundational graphic design, and demonstrated experience in industrial writing. The candidate must be able to translate complex technical, manufacturing, or engineering concepts into clear, compelling, and audience‑appropriate marketing content for B2B industrial customers.
Primary Responsibilities
Brand & Communications

Support consistent company branding and messaging across all marketing channels.
Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
Collaborate with the global communications team to share best practices and ensure alignment.
Digital Marketing & Lead Generation

Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements to ensure accuracy, usability, and alignment with SEO goals.
Monitor and analyze marketing KPIs including website traffic, email performance, lead quality, and campaign ROI; compile insights and recommendations to support decision‑making.
Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences to improve engagement and conversion.
Create, manage, and optimize email marketing campaigns including audience segmentation, content development, and reporting.
Monitor email and website engagement; qualify leads and report ROI insights.
Execute SEO-aligned content updates to improve visibility and search performance.
Recommend and research new customer acquisition channels.
Content Creation

Manage annual content calendar
Apply industrial writing expertise to develop clear, compelling content across a variety of formats, including email communications, product descriptions, blogs, press releases, white papers, and industry‑specific collateral
Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
Maintain current sales support materials and coordinate creation of new content as needed.
Provide internal teams with regular updates and summaries of completed external marketing campaigns, including key actions, milestones, and performance insights.
Sales Enablement

Partner with the commercial team to support campaign timelines, lead qualification, and distribution of marketing materials.
Maintain organized directories and inventories of sales tools.
Events, Trade Shows & Customer Technology Roadshows

Assist with planning, logistics, and execution for trade shows and customer events.
Project management & collaboration

Coordinate cross-functional input for marketing initiatives and ensure timely completion of tasks.
Identify areas for process improvement and contribute recommendations.
Maintain clear communication with team members and stakeholders.
Flexibility to support special projects as needed.
Required
Education and Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in marketing or technical writing
Strong writing and editing skills
Proven experience writing for industrial, manufacturing, or technical audiences
Ability to manage multiple projects and deadlines
Experience with email marketing platforms (e.g., Constant Contact, Mailchimp, HubSpot)
Familiarity with SEO best practices
Basic graphic design skills (Adobe)
Experience with analytics tools (Google Analytics, social media insights)
Preferred

Experience with CMS platforms (WordPress, Drupal, etc.)
Understanding of B2B marketing and industrial/manufacturing audiences
Comfort with photography/videography
Knowledge of CRM systems (HubSpot, etc.)
Work Environment/Work Conditions

The role offers flexibility through a hybrid working location (in-person and remote)
Daily interface (either remote or in person) with the cross-functional team is expected
The employee is expected to maintain appropriate professional conduct and attire.
Proper safety gear must be worn when in a Cooper Standard manufacturing plant, following plant safety guidelines (e.g., safety glasses, steel‑toe shoes).
Travel to other Cooper Standard facilities or customer locations are required based on project or business needs.
Position Type
Regular
Additional Locations:
Northville
Additional Information
Cooper Standard is proud of its diverse workforce and committed to providing equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, genetic information, physical or mental disability, age, veteran or military status, or any other characteristic protected by applicable law. We are dedicated to creating an environment at work that not only values diversity but also encourages inclusion and a sense of belonging. We firmly believe that a diverse workplace fosters an environment where our employees can flourish and provide superior service to our customers. Because we recognize and value the range of ways in which people acquire experiences, whether personal, professional, or via education or volunteerism, we invite interested applicants to evaluate the key duties and requirements and apply for any opportunities that fit your experience and qualifications. Applicants with disabilities may be entitled to reasonable accommodations under the Americans with Disabilities Act, as well as certain state and/or local laws. If you believe you require such assistance to complete our online application or to participate in an interview, you (or someone on your behalf) may request assistance by emailing recruitment@cooperstandard.com with a description of the accommodation you seek. Application materials submitted to this email address will not be considered.
Remote Status
Hybrid