Digital Operations Lead: Marketing Technology and Ecommerce

PSMJ Resources is the worldwide leader in business performance information, training, and consulting for the architecture, engineering, and construction industry and we need someone who gets excited about solving puzzles - whether that's figuring out why a form isn't capturing leads correctly or determining the optimal email sequence for conference registrations. You should be comfortable saying “I don't know, but I'll figure it out…” because you're the equivalent of a digital Swiss Army knife who can troubleshoot a broken checkout process before lunch, deploy a multi-touch nurture campaign after, and still have time to redesign a conference landing page for better conversions. You thrive at the intersection of marketing technology and user experience. In this full-time position at our Newton, Massachusetts headquarters (hybrid), the Digital Operations Specialist: Marketing Technology and Ecommerce is a key member of our nimble and entrepreneurial marketing team who executes campaigns and other initiatives to drive growth for all of our business units (publishing, executive education, and management consulting). You’ll work with our forward-thinking marketing team help execute accurate and timely campaigns across digital marketing channels including our website(s) and email marketing, study email list performance and make recommendations, brainstorm audience generation campaigns and then deploy, manage inbound lead flow and segmentation, develop nurture campaigns, help our paid search vendor track orders, and other tasks as related to digital marketing initiatives. The Breakdown: Technical Operations (50%) including but not limited to:
Build and customize web pages and microsites in HubSpot/WordPress
Implement tracking codes, forms, and technical integrations
Monitor site performance and fix UX/UI issues
Occasionally troubleshoot and resolve ecommerce/payment processing issues
Liaise with outside technical support vendors as needed Marketing Execution (50%) including but not limited to:
Deploy email nurture campaigns collaboratively with marketing team colleagues
Execute A/B tests on landing pages and forms
Manage SEO implementation and paid search vendors
Analyze campaign performance and optimize conversions Required Technical Skills:
Proven ability to build and customize websites in HubSpot, WordPress, or similar platforms (not just manage content)
HTML/CSS proficiency for troubleshooting and customization
Experience with marketing automation workflows and technical implementation The ideal candidate for this role is someone who embraces marketing technology and thrives on collaboration, with a solid understanding of the tactics and strategies of data-driven marketing. To be successful in this role, bring a deep passion for creating and optimizing web and digital experiences that delight leads and customers. Reporting to the Marketing Director, your primary responsibilities in this key role are to:
Serve as the strategic lead for the company website(s) with the goal of driving traffic, engagement, and click-throughs by optimizing content and website experiences
Execute, manage, and optimize email, social media, search engine optimization, and other website traffic sources
Collaborate with internal teams to create and optimize lead generation forms and landing pages
Manage and optimize our e-commerce store to maximize conversions
Implement and manage new strategies to grow the company’s digital marketing audience
Track digital marketing campaigns using web analytics to improve channel/campaign performance, while maximizing ROI of marketing campaign
Produce monthly reports and participate in meetings with management team Because of the nature of this role and the fast-paced culture that we thrive in at PSMJ, we need someone who is a self-starter, who isn’t afraid of questioning the status quo, and who is very goal-oriented. The ideal candidate also brings:
A track record with 5+ years of experience managing digital marketing campaigns, platforms, and initiatives
Proven experience with HubSpot, Salesforce, and WordPress
Demonstrated ability to troubleshoot technical issues independently
Comfortable working with development teams and vendors to resolve complex technical issues
Excellent communication skills and solid attention to detail
Experience with HTML and/or CSS required
Experience with API integrations or webhooks preferred
Ecommerce management comfort with PayPal and WooCommerce is a plus
Familiarity with the architecture or engineering and/or publishing/events industries is a plus If you are just looking for a job, keep on looking. But, if you are looking for a place where you can really make a difference, PSMJ offers an entrepreneurial and high-energy culture with:
Great pay and benefits including health insurance, 401(k) match, generous PTO
Opportunity for career growth through technical training and skills enhancement
Flexible hybrid work environment We’re dedicated to having a significant positive impact on the lives of architecture, engineering, and construction firm leaders and we know that starts with having a significant positive impact on the lives of our employees PSMJ Resources is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply. Learn more about us a www.psmj.com. If you are the perfect fit for this position, don’t just send us a resume! Include links to websites or campaigns you've built or significantly improved. Contact us at recruiting@psmj.com. The salary range for this position is $70,000 - $80,000