Marketing Lead
Gather
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San Francisco, CA
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Mid-Senior level
Posted March 27, 2026
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Responsibilities
Commitments
Responsibilities
- Event Strategy & Execution: Identify, evaluate, and execute on conferences, trade shows, and industry events that drive pipeline.
- You'll manage everything from booth design to post-event follow-up.
- Field Marketing Programs: Create and run regional campaigns, executive dinners, roundtables, and customer events that generate qualified opportunities for our sales team.
- Demand Generation: Own and execute multi-channel campaigns — email, paid, content, and events — that fill the top of funnel and convert into pipeline.
- You'll be accountable for marketing's contribution to our ARR goals.
- Content & Brand: Develop and manage content across channels — website, LinkedIn, email, and collateral — that positions BeHeard as the go-to platform for authentic employee feedback.
- You'll keep our brand voice consistent and our messaging sharp.
- Marketing Operations & Analytics: Own our marketing tech stack, track performance across all channels, and report on what's working.
- You'll make data-driven decisions to optimize spend and improve conversion.
- Vendor & Budget Management: Negotiate with vendors, manage agency or contractor relationships, track budgets, and ensure we're getting ROI on every dollar spent.
- Cross-functional Collaboration: Partner with sales on target account engagement, with leadership on messaging and positioning, and with customer success on retention and expansion programs.
- A consistent pipeline of qualified leads flowing from both events and digital channels
- Clear metrics and reporting that tie marketing activity directly to revenue
- Sales team treats you as a true partner and actively pulls you into target account strategy What You Bring
Commitments
Willingness to travel 20% for conferences, client events, and regional programs Bonus Points
Not Met Priorities
What still needs stronger evidence
Requirements
- A consistent pipeline of qualified leads flowing from both events and digital channels
- BeHeard showing up professionally and consistently across every touchpoint
- Clear metrics and reporting that tie marketing activity directly to revenue
- 4-6+ years in a marketing role spanning demand gen, field marketing, content, or growth (B2B SaaS strongly preferred)
- Proven ability to build and run programs independently — from strategy through execution and analysis
- Comfortable owning the full stack: campaigns, events, content, tools, budgets, and metrics
- Bias toward action — you figure things out rather than waiting for a playbook
- Strong project management skills and sharp attention to detail
- Experience with marketing automation and CRM tools (we use Salesforce and Apollo)
- Willingness to travel 20% for conferences, client events, and regional programs Bonus Points
- Experience in customer experience, feedback, or HR tech platforms
- Background in ABM or account-based marketing
- Graphic design or basic creative skills (Canva, Figma, etc.)
- Existing relationships with relevant industry events or media Why BeHeard
- Early-stage startup where you'll build the marketing function — not just inherit someone else's playbook
Preferred Skills
- 4-6+ years in a marketing role spanning demand gen, field marketing, content, or growth (B2B SaaS strongly preferred)
- Bias toward action — you figure things out rather than waiting for a playbook
- Experience with marketing automation and CRM tools (we use Salesforce and Apollo)
- Willingness to travel 20% for conferences, client events, and regional programs Bonus Points
- Experience in customer experience, feedback, or HR tech platforms
- Background in ABM or account-based marketing
- Graphic design or basic creative skills (Canva, Figma, etc.)
- Existing relationships with relevant industry events or media Why BeHeard
- Early-stage startup where you'll build the marketing function — not just inherit someone else's playbook
Company Description Gather delivers fast and actionable market research tailored to your ideal customer profile, with results available within 5-7 days. Our platform is ideal for various needs such as thought leadership content, brand health tracking, SEO-optimized content, message or positioning testing, and competitive intelligence. At Gather, we strive to streamline insights generation, empowering businesses to make informed decisions quickly. Discover the potential of data-driven strategies with our versatile and efficient solutions. What You'll Own:
Event Strategy & Execution: Identify, evaluate, and execute on conferences, trade shows, and industry events that drive pipeline. You'll manage everything from booth design to post-event follow-up.
Field Marketing Programs: Create and run regional campaigns, executive dinners, roundtables, and customer events that generate qualified opportunities for our sales team.
Demand Generation: Own and execute multi-channel campaigns — email, paid, content, and events — that fill the top of funnel and convert into pipeline. You'll be accountable for marketing's contribution to our ARR goals.
Content & Brand: Develop and manage content across channels — website, LinkedIn, email, and collateral — that positions BeHeard as the go-to platform for authentic employee feedback. You'll keep our brand voice consistent and our messaging sharp.
Marketing Operations & Analytics: Own our marketing tech stack, track performance across all channels, and report on what's working. You'll make data-driven decisions to optimize spend and improve conversion.
Vendor & Budget Management: Negotiate with vendors, manage agency or contractor relationships, track budgets, and ensure we're getting ROI on every dollar spent.
Cross-functional Collaboration: Partner with sales on target account engagement, with leadership on messaging and positioning, and with customer success on retention and expansion programs. What Success Looks Like:
A consistent pipeline of qualified leads flowing from both events and digital channels
BeHeard showing up professionally and consistently across every touchpoint
Clear metrics and reporting that tie marketing activity directly to revenue
Sales team treats you as a true partner and actively pulls you into target account strategy What You Bring
4-6+ years in a marketing role spanning demand gen, field marketing, content, or growth (B2B SaaS strongly preferred)
Proven ability to build and run programs independently — from strategy through execution and analysis
Comfortable owning the full stack: campaigns, events, content, tools, budgets, and metrics
Bias toward action — you figure things out rather than waiting for a playbook
Strong project management skills and sharp attention to detail
Experience with marketing automation and CRM tools (we use Salesforce and Apollo)
Willingness to travel 20% for conferences, client events, and regional programs Bonus Points
Experience in customer experience, feedback, or HR tech platforms
Background in ABM or account-based marketing
Graphic design or basic creative skills (Canva, Figma, etc.)
Existing relationships with relevant industry events or media Why BeHeard
Early-stage startup where you'll build the marketing function — not just inherit someone else's playbook
Direct ownership of programs that move the revenue needle
Small, focused team where your work is visible and valued
Competitive salary, equity, and benefits Location: San Francisco
Event Strategy & Execution: Identify, evaluate, and execute on conferences, trade shows, and industry events that drive pipeline. You'll manage everything from booth design to post-event follow-up.
Field Marketing Programs: Create and run regional campaigns, executive dinners, roundtables, and customer events that generate qualified opportunities for our sales team.
Demand Generation: Own and execute multi-channel campaigns — email, paid, content, and events — that fill the top of funnel and convert into pipeline. You'll be accountable for marketing's contribution to our ARR goals.
Content & Brand: Develop and manage content across channels — website, LinkedIn, email, and collateral — that positions BeHeard as the go-to platform for authentic employee feedback. You'll keep our brand voice consistent and our messaging sharp.
Marketing Operations & Analytics: Own our marketing tech stack, track performance across all channels, and report on what's working. You'll make data-driven decisions to optimize spend and improve conversion.
Vendor & Budget Management: Negotiate with vendors, manage agency or contractor relationships, track budgets, and ensure we're getting ROI on every dollar spent.
Cross-functional Collaboration: Partner with sales on target account engagement, with leadership on messaging and positioning, and with customer success on retention and expansion programs. What Success Looks Like:
A consistent pipeline of qualified leads flowing from both events and digital channels
BeHeard showing up professionally and consistently across every touchpoint
Clear metrics and reporting that tie marketing activity directly to revenue
Sales team treats you as a true partner and actively pulls you into target account strategy What You Bring
4-6+ years in a marketing role spanning demand gen, field marketing, content, or growth (B2B SaaS strongly preferred)
Proven ability to build and run programs independently — from strategy through execution and analysis
Comfortable owning the full stack: campaigns, events, content, tools, budgets, and metrics
Bias toward action — you figure things out rather than waiting for a playbook
Strong project management skills and sharp attention to detail
Experience with marketing automation and CRM tools (we use Salesforce and Apollo)
Willingness to travel 20% for conferences, client events, and regional programs Bonus Points
Experience in customer experience, feedback, or HR tech platforms
Background in ABM or account-based marketing
Graphic design or basic creative skills (Canva, Figma, etc.)
Existing relationships with relevant industry events or media Why BeHeard
Early-stage startup where you'll build the marketing function — not just inherit someone else's playbook
Direct ownership of programs that move the revenue needle
Small, focused team where your work is visible and valued
Competitive salary, equity, and benefits Location: San Francisco