Paid Social Manager

At Backcountry, our mission is to connect people to their passions. Our family of brandsaim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. The Role Backcountry is seeking a Paid Social Manager to support the planning, execution, optimization, and reporting of paid social and creator-led programs across our multi-brand portfolio. This role is ideal for someone who is analytical, highly organized, AI-forward, and excited by performance marketing, creator content, and social-first storytelling. You’ll partner closely with the Performance Marketing Director and cross functional teams to launch and optimize campaigns, coordinate programs like TikTokOne and YouTube Open Call, and ensure insights and creative learnings are implemented in future campaigns. This is a highly collaborative execution role with significant impact on revenue growth, new customer acquisition, and brand visibility. This position will report into the Sr. Director of Performance Marketing. What you get to do every day:
Operate as the in-house resource for paid social strategy and execution across the company’s brand portfolio across Meta, TikTok, YouTube and emerging platforms; manage campaign set-up, including audience targeting, creative management, tracking, A/B tests, and reporting.
Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
Monitor incremental ROAS (iROAS) weekly and conduct controlled experiments in LiftLab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness
Regularly report on paid social performance to key collaborators; translate complex data into actionable insights for future campaigns.
Collaborate with the performance marketing, ecommerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go-to-market calendar.
Be the advocate for channel needs like creative diversity & best practices.
Build and maintain testing frameworks to identify top-performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs.
Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines.
Refine custom landing pages, ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high performing
Support TikTok One campaigns—including brief development, creator selection, Spark/whitelisting approvals, and QA.
Coordinate YouTube Open Call submissions, content organization, and performance reporting.
Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding.
Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities. What you bring to the role:
3+ years of experience in paid social, digital marketing, creator management, or performance marketing.
Hands-on experience with one or more platforms: Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, or similar.
Proficient analytical and communication skills, with the ability to explain campaign performance to team members and leadership.
Experience in project management and ability to coordinate multiple campaigns or creative workflows.
Familiar with creative workflow and design tools such as Figma, Wrike, Fermat, Canva, and CapCut preferred
Proficiency in Microsoft Excel and Google Analytics and the ability to interpret data from analytics tools.
Ability to coordinate creator workflows and manage multiple campaigns simultaneously across brands.
Highly organized with strong project management skills.
Ability to leverage AI-driven tools and automation to streamline daily tasks and reporting, demonstrating an AI-forward mindset and eagerness to adopt new technologies that enhance efficiency
Bachelor’s degree in Marketing, Business, or a related field preferred.
Interest in outdoor, ski, bike, or lifestyle categories is a plus (but not required). What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies Our interview process:
📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
💬 Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
📩 Step 4: Offer. We’ll move fast for the right candidate. The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. The CSC family of brands is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com. Please note: AI tools are used in the screening and assessment of applicants for this position