Field Marketing Manager, Growth
Encord
•
San Francisco, CA
0
0
0
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Not Applicable
Posted April 2, 2026
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Responsibilities
Commitments
Responsibilities
- Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets
- Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets
- Exceed registration and attendance targets for virtual and live field events
- Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion
- Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders
- Share best practices and optimise conversion rates across all programmes based on data and feedback
- Someone who takes full ownership of events end-to-end — from initial brief through to post-event follow-up and pipeline reporting
- Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience
Commitments
Willingness to travel domestically and internationally for onsite event execution
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Not Met Priorities
What still needs stronger evidence
Requirements
- Someone who takes full ownership of events end-to-end — from initial brief through to post-event follow-up and pipeline reporting
- Comfortable working closely with sales and BDR teams, and understands how events connect to pipeline and revenue
- A strong communicator who can manage multiple vendors, stakeholders, and workstreams simultaneously without dropping the ball
- Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience
- Data-driven and results-oriented, with a habit of setting targets, tracking performance, and iterating on programmes based on what works
- 2–4 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end
- Proven track record of planning and delivering a diverse mix of event formats — including executive roundtables, hosted workshops, and third-party conference sponsorships — from initial brief through post-event follow-up
- Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders
- Demonstrated ability to work cross-functionally with sales, BDRs, and marketing operations to ensure seamless lead flow, timely follow-up, and pipeline conversion from events
- Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
- Data-driven mindset — comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results
- Willingness to travel domestically and internationally for onsite event execution
Preferred Skills
- Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience
- Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
- Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape
About Us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The Role
In this role, you will initially assist in developing multi-touch, multi-dimensional programmes, including events, and over time expand into regional campaign execution. You'll see first-hand how a fast-growing AI company builds a world-class brand and delivers world-class marketing programmes to support our field sales and account management teams.
You will report to the VP of Marketing and work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.
What You'll Do
Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets
Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets
Exceed registration and attendance targets for virtual and live field events
Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion
Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders
Share best practices and optimise conversion rates across all programmes based on data and feedback
Who We're Looking For
A highly organised, detail-oriented event marketer who thrives in fast-paced, high-growth environments
Someone who takes full ownership of events end-to-end — from initial brief through to post-event follow-up and pipeline reporting
Comfortable working closely with sales and BDR teams, and understands how events connect to pipeline and revenue
A strong communicator who can manage multiple vendors, stakeholders, and workstreams simultaneously without dropping the ball
Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience
Data-driven and results-oriented, with a habit of setting targets, tracking performance, and iterating on programmes based on what works
Experience Requirements
2–4 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end
Proven track record of planning and delivering a diverse mix of event formats — including executive roundtables, hosted workshops, and third-party conference sponsorships — from initial brief through post-event follow-up
Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders
Demonstrated ability to work cross-functionally with sales, BDRs, and marketing operations to ensure seamless lead flow, timely follow-up, and pipeline conversion from events
Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
Data-driven mindset — comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results
Willingness to travel domestically and internationally for onsite event execution
Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape
Why Encord
Competitive salary, commission, and meaningful equity in a high-growth start-up
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The Role
In this role, you will initially assist in developing multi-touch, multi-dimensional programmes, including events, and over time expand into regional campaign execution. You'll see first-hand how a fast-growing AI company builds a world-class brand and delivers world-class marketing programmes to support our field sales and account management teams.
You will report to the VP of Marketing and work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.
What You'll Do
Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets
Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets
Exceed registration and attendance targets for virtual and live field events
Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion
Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders
Share best practices and optimise conversion rates across all programmes based on data and feedback
Who We're Looking For
A highly organised, detail-oriented event marketer who thrives in fast-paced, high-growth environments
Someone who takes full ownership of events end-to-end — from initial brief through to post-event follow-up and pipeline reporting
Comfortable working closely with sales and BDR teams, and understands how events connect to pipeline and revenue
A strong communicator who can manage multiple vendors, stakeholders, and workstreams simultaneously without dropping the ball
Technically curious — willing to learn the product deeply and represent Encord credibly in front of a technical audience
Data-driven and results-oriented, with a habit of setting targets, tracking performance, and iterating on programmes based on what works
Experience Requirements
2–4 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end
Proven track record of planning and delivering a diverse mix of event formats — including executive roundtables, hosted workshops, and third-party conference sponsorships — from initial brief through post-event follow-up
Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders
Demonstrated ability to work cross-functionally with sales, BDRs, and marketing operations to ensure seamless lead flow, timely follow-up, and pipeline conversion from events
Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
Data-driven mindset — comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results
Willingness to travel domestically and internationally for onsite event execution
Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape
Why Encord
Competitive salary, commission, and meaningful equity in a high-growth start-up
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials