Marketing Specialist (B2B)
Coleman Research
•
Raleigh, NC
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Entry level
Posted March 14, 2026
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Responsibilities
Commitments
Responsibilities
- This position is responsible for developing and executing content strategies and managing social media initiatives to enhance brand visibility and drive sales growth.
- Reporting to the Director of Sales Operations you will collaborate closely with Sales, Operations, and senior leadership to create consistent, compelling, and scalable marketing programs that support revenue objectives.
- Responsibilities: Content Marketing
- Conduct market and topic research to identify emerging trends and inform content direction.
- Develop and refine proactive expert lists to support commercial and client-facing initiatives.
- Create high quality Sector Snapshots that communicate highlight industry themes, shifts, and opportunities.
- Edit and enhance Seminar product including Transcripts, Summaries, and Slide Decks to ensure clarity, accuracy, and narrative cohesion.
- Produce compelling case studies that highlight business impact, client success, and differentiated value.
- Social Media Strategy & Management
- Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement.
- Own day-to-day management of posts, scheduling, and content optimization.
- Grow follower base, impressions, and engagement using data driven insights and iterative experimentation.
- Introduce best practices for social media governance, voice consistency, and performance tracking.
- Marketing Foundation & Growth
- Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes.
- Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks.
- Partner with Sales to develop marketing assets that support pipeline growth (onepagers, outreach content, decks, etc.).
- Support CRM aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows.
- Identify and implement new tools, channels, or processes that improve marketing efficiency and performance.
Commitments
The Opportunity: VISASQ/COLEMAN is currently seeking a Marketing Specialist to join our team in Raleigh, NC or Phoenix, AZ.
Commutable distance to either the Raleigh or Phoenix office Desired Characteristics:
Flexible Working Environment: Choose between working in the office or remotely 50/50 with our hybrid work policy.
Parental Leave: Take time off to support and bond with your growing family, ensuring new parents have the opportunity to adjust to their new roles.
Team Engagement: Participate in regular team outings and social events, and receive tenure gifts to celebrate your journey with us.
Employer Provided Technology: All necessary technology will be provided to facilitate your work.
Compliance Managers carry an FLSA-exempt status and are not eligible for overtime pay.
Please note that all VISASQ/COLEMAN employees are required to sign the Company's standard non-compete agreement as part of the employment condition .
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What still needs stronger evidence
Requirements
- Proficient in Microsoft Office suite (Excel, PowerPoint, etc.)
- Commutable distance to either the Raleigh or Phoenix office Desired Characteristics:
- Ability to influence in the absence of direct reporting lines
- Demonstrated ability for critical thinking and problem solving
- Promote teamwork and collaboration
- Exceptional communication and presentation skills
Preferred Skills
- B2B Content and/or Social Media marketing Experience strongly preferred
Education
- (Not required) – Bachelor’s degree or equivalent
About Us At VISASQ/COLEMAN, we connect businesses with hard-to-find expertise through our extensive global network of subject matter experts. VISASQ/COLEMAN is a partnership formed by VISASQInc., Asia's leading expert network and the only publicly traded company in our field. Through VisasQ’s merger with Coleman Research, a trusted expert service provider with over 20 years of experience, VISASQ/COLEMAN offers tailored consulting solutions for consulting firms, asset management funds, and corporations seeking primary research insights. Our mission is to eliminate barriers to knowledge by facilitating direct exchanges of critical insights across industries. We take pride in utilizing our comprehensive internal database of qualified experts, along with our ability to custom recruit specialists for each project, ensuring our clients receive timely and relevant information to inform their decision-making processes. With offices in Phoenix, Raleigh, New York, Hong Kong, Singapore, London, Reading and Japan, we empower our clients to navigate complex markets and gain a competitive edge. Join us in revolutionizing informed decision-making by transforming how businesses access expert insights. For more information, visit our website . The Opportunity: VISASQ/COLEMAN is currently seeking a Marketing Specialist to join our team in Raleigh, NC or Phoenix, AZ. This is a client-focused marketing role centered on strengthening relationships with existing clients through education, insight, and credibility-building content. In this role you will develop, execute, and optimize marketing initiatives that enhance brand awareness and strengthen market credibility. This position is ideal for a proactive, detail‑oriented marketer who thrives in a high‑growth environment, enjoys building from the ground up, and has a passion for producing high‑quality, insight‑driven content. This position is responsible for developing and executing content strategies and managing social media initiatives to enhance brand visibility and drive sales growth. Reporting to the Director of Sales Operations you will collaborate closely with Sales, Operations, and senior leadership to create consistent, compelling, and scalable marketing programs that support revenue objectives. Responsibilities: Content Marketing
Conduct market and topic research to identify emerging trends and inform content direction.
Develop and refine proactive expert lists to support commercial and client-facing initiatives.
Create high quality Sector Snapshots that communicate highlight industry themes, shifts, and opportunities.
Edit and enhance Seminar product including Transcripts, Summaries, and Slide Decks to ensure clarity, accuracy, and narrative cohesion.
Produce compelling case studies that highlight business impact, client success, and differentiated value. Social Media Strategy & Management
Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement.
Own day-to-day management of posts, scheduling, and content optimization.
Grow follower base, impressions, and engagement using data driven insights and iterative experimentation.
Introduce best practices for social media governance, voice consistency, and performance tracking. Marketing Foundation & Growth
Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes.
Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks.
Partner with Sales to develop marketing assets that support pipeline growth (onepagers, outreach content, decks, etc.).
Support CRM aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows.
Identify and implement new tools, channels, or processes that improve marketing efficiency and performance. Requirements:
Bachelor’s degree or equivalent
B2B Content and/or Social Media marketing Experience strongly preferred
Proficient in Microsoft Office suite (Excel, PowerPoint, etc.)
Commutable distance to either the Raleigh or Phoenix office Desired Characteristics:
Ability to influence in the absence of direct reporting lines
Demonstrated ability for critical thinking and problem solving
Promote teamwork and collaboration
Exceptional communication and presentation skills
Engage, inspire, and motivate Why Join Us? At VISASQ/COLEMAN, we are committed to your professional growth and success. Our employees are our most valuable assets, which is why we offer:
Competitive Compensation: Benefit from a rewarding compensation package that includes a performance-based annual bonus.
Excellent Health Benefits: We offer highly competitive coverage on insurance premiums, and for those enrolled in a qualifying HDHP, we also provide employer HSA contributions.
401K Contributions: Planning for your future? We’ve got you covered!
Flexible Working Environment: Choose between working in the office or remotely 50/50 with our hybrid work policy.
Generous Time Off: Enjoy Responsible Paid Time Off , 7 sick days, and observe 12 holidays off.
Parental Leave: Take time off to support and bond with your growing family, ensuring new parents have the opportunity to adjust to their new roles.
Ongoing Learning and Development: Our training aligns with our core values, ensuring you have the resources and skills to excel throughout your career.
Team Engagement: Participate in regular team outings and social events, and receive tenure gifts to celebrate your journey with us.
Employer Provided Technology: All necessary technology will be provided to facilitate your work.
Corporate Social Responsibility Days : Take the opportunity to give back to your community during paid service days. As a Marketing Specialist you will have the opportunity to further develop your career in the rapidly growing market research industry, with meaningful ownership, visibility, and impact. Become a part of our dynamic team and build a better future—one insightful connection at a time! A Marketing Specialist salary compensates them for all hours worked, which may vary from week to week. Compliance Managers carry an FLSA-exempt status and are not eligible for overtime pay. Equal Opportunity Employer: At VISASQ/COLEMAN, we pride ourselves on being an equal opportunity employer. Please note that all VISASQ/COLEMAN employees are required to sign the Company's standard non-compete agreement as part of the employment condition .
Conduct market and topic research to identify emerging trends and inform content direction.
Develop and refine proactive expert lists to support commercial and client-facing initiatives.
Create high quality Sector Snapshots that communicate highlight industry themes, shifts, and opportunities.
Edit and enhance Seminar product including Transcripts, Summaries, and Slide Decks to ensure clarity, accuracy, and narrative cohesion.
Produce compelling case studies that highlight business impact, client success, and differentiated value. Social Media Strategy & Management
Lead the end-to-end strategy, development, and execution of LinkedIn content to strengthen brand presence and engagement.
Own day-to-day management of posts, scheduling, and content optimization.
Grow follower base, impressions, and engagement using data driven insights and iterative experimentation.
Introduce best practices for social media governance, voice consistency, and performance tracking. Marketing Foundation & Growth
Build scalable marketing infrastructure, including content calendars, KPI dashboards, workflows, and governance processes.
Strengthen brand identity through consistent messaging, design continuity, and thought leadership frameworks.
Partner with Sales to develop marketing assets that support pipeline growth (onepagers, outreach content, decks, etc.).
Support CRM aligned initiatives, campaign development, and audience segmentation to improve targeting and nurture flows.
Identify and implement new tools, channels, or processes that improve marketing efficiency and performance. Requirements:
Bachelor’s degree or equivalent
B2B Content and/or Social Media marketing Experience strongly preferred
Proficient in Microsoft Office suite (Excel, PowerPoint, etc.)
Commutable distance to either the Raleigh or Phoenix office Desired Characteristics:
Ability to influence in the absence of direct reporting lines
Demonstrated ability for critical thinking and problem solving
Promote teamwork and collaboration
Exceptional communication and presentation skills
Engage, inspire, and motivate Why Join Us? At VISASQ/COLEMAN, we are committed to your professional growth and success. Our employees are our most valuable assets, which is why we offer:
Competitive Compensation: Benefit from a rewarding compensation package that includes a performance-based annual bonus.
Excellent Health Benefits: We offer highly competitive coverage on insurance premiums, and for those enrolled in a qualifying HDHP, we also provide employer HSA contributions.
401K Contributions: Planning for your future? We’ve got you covered!
Flexible Working Environment: Choose between working in the office or remotely 50/50 with our hybrid work policy.
Generous Time Off: Enjoy Responsible Paid Time Off , 7 sick days, and observe 12 holidays off.
Parental Leave: Take time off to support and bond with your growing family, ensuring new parents have the opportunity to adjust to their new roles.
Ongoing Learning and Development: Our training aligns with our core values, ensuring you have the resources and skills to excel throughout your career.
Team Engagement: Participate in regular team outings and social events, and receive tenure gifts to celebrate your journey with us.
Employer Provided Technology: All necessary technology will be provided to facilitate your work.
Corporate Social Responsibility Days : Take the opportunity to give back to your community during paid service days. As a Marketing Specialist you will have the opportunity to further develop your career in the rapidly growing market research industry, with meaningful ownership, visibility, and impact. Become a part of our dynamic team and build a better future—one insightful connection at a time! A Marketing Specialist salary compensates them for all hours worked, which may vary from week to week. Compliance Managers carry an FLSA-exempt status and are not eligible for overtime pay. Equal Opportunity Employer: At VISASQ/COLEMAN, we pride ourselves on being an equal opportunity employer. Please note that all VISASQ/COLEMAN employees are required to sign the Company's standard non-compete agreement as part of the employment condition .