Senior Product Manager, Growth – Dynamic Landing Pages

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
We’re looking for a growth-minded Senior Product Manager to lead Dynamic Landing Pages and Digital Marketing strategy. This role will own the post-click journey for key acquisition channels—across Paid Search, PLA, SEO, and emerging AI-native surfaces —ensuring that every visitor lands on the most relevant, personalized, and high-converting experience.
You will work closely with Marketing, Engineering, and Personalization teams to define routing logic, design content modules, and optimize journeys based on channel-specific signals. This role is ideal for someone who thrives on measurable impact—driving increases in ROAS, LTV, and revenue per session through smarter landing strategy and AI-enhanced optimization.
How You Will Make An Impact
Growth Strategy & Channel Ownership

Own the product vision and roadmap for channel-specific landing experiences across:
Paid channels: SEM, PLA, Paid Social
Organic: SEO, influencer-driven
AI-native Experiences

Search Generative Experience (SGE), chat-based shopping, LLM-powered discovery surfaces.
Partner with Marketing to align pre-click strategy (ad creative, copy, audience targeting) with post-click journeys (landing modules, CTAs, merchandising).
Landing Page Intelligence & Routing

Design dynamic landing page systems that adapt in real-time based on:
Entry channel & campaign
Keyword/search intent
Geolocation and user segment
Referring content (ads, influencers, AI bots, etc.)
Define routing and fallback logic to ensure every user lands in the right context—even when traffic is long-tail or unstructured (e.g., from AI bots).
AI & Personalization Integration

Collaborate with Personalization and Data Science teams to:
Inject real-time recommendations, offers, and loyalty hooks
Build dynamic templates driven by user affinity, behavior, and context
Experiment with AI-generated variants for content, images, or layout
Experimentation & Insights

Define and run growth experiments to improve bounce rate, CTR, and revenue per session across traffic cohorts.
Leverage A/B testing and analytics to:
Compare performance by traffic source
Uncover drop-offs and friction in early-funnel user journeys
Validate effectiveness of dynamic elements vs static ones
Cross-Functional Execution

Partner with Engineering and CMS teams to ship scalable landing frameworks.
Collaborate with SEO and Content teams to preserve indexability and relevance of dynamic pages.
Ensure AI-driven traffic (SGE, Bing Copilot, ChatGPT plugins) is measured, understood, and optimized.
What You Bring To The Team

6+ years in Product Management with 3+ years in growth or digital marketing-related roles
Experience owning landing page strategy, performance marketing, or full-funnel optimization
Deep familiarity with SEO, SEM, PLA, Paid Social, and how each channel affects user intent
Strong understanding of analytics, experimentation, and metrics like ROAS, CAC, LTV, and bounce rate
Proficiency in tools like GA4, Amplitude, Adobe Analytics, Optimizely, or similar
Awareness of emerging AI channels (SGE, voice/assistant-based search, chat shopping) and interest in defining user experiences for them
Demonstrated ability to influence both Marketing and Product stakeholders
Strong technical intuition and ability to collaborate with engineers, especially in routing logic and dynamic templating
Bonus Points

Familiarity with LLM-driven shopping assistants, AI-driven content systems, or recommendation engines
Prior experience with personalization platforms, CMS systems, or routing APIs
Background in eCommerce, marketplaces, or high-scale performance environments
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
The salary for this position is between $160,000 and $200,000 per year, in compliance with California's salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.
Where You’ll Work And What’s Required

Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
What’s In It For You

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.
You’ll shape the most critical fan journeys—from first click to first cart. If you thrive in a performance-first environment, love marrying data, content, and AI, and want to push what’s possible in growth product—this is the opportunity for you.