Marketing Manager USA- Endura

Marketing Manager USA - Endura This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Cypress, CA location, and remote work on Monday and Friday. PIONEERING BRANDS THAT MAKE LIFE BETTER We’re Pentland Brands, the people behind some of the world’s best-loved sports, outdoor and lifestyle brands. Endura is a part of the Pentland Brands Limited Family. We are a global family business bringing some of the most loved active and footwear brands to millions of people around the world. We own Speedo, Endura, Berghaus, Canterbury of New Zealand, Mitre, Ellesse and we’re the UK licensee for Kickers. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors. All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future. We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:
Success is a team game
With clarity and courage
Better as standard
In good conscience We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last. KEY PURPOSE: The Marketing Manager, USA - Endura will be the on‑the‑ground force driving Endura brand momentum across the market. This role must seamlessly balance retail marketing with community-building and is pivotal to how Endura shows up in one of our highest‑potential regions. Acting as the essential link between our Global HQ in London and our US commercial, product, and retail teams, they will own the translation of global strategy into locally resonant retail marketing plans across key wholesale partners—shaping seasonal campaigns, product launches, and in‑store storytelling that drive visibility, relevance, and sell‑through. Beyond retail, they will cultivate meaningful community presence by identifying authentic ways Endura can engage riders, advocates, and local partners in the US market. This is a hybrid strategic hands‑on role, ultimately this person ensures Endura shows up with impact, consistency, and relevance across the US landscape. PRIMARY RESPONSIBILITIES: Lead US Brand Activation & Campaign Execution
Localize and execute global brand campaigns with excellence, ensuring creative relevance and market fit.
Manage and brief creative & PR agencies to deliver high-impact brand and product storytelling and distribute.
Oversee all US brand moments, launches, retail activations, and creator partnerships. Be the Market Lens & Local Connection Point
Responsible for capturing insight, trends, competitive shifts, and industry movements.
Represent the US voice in global strategic discussions, ensuring the market’s needs are understood and prioritized.
Build strong cross-functional relationships with US commercial, merchandising, retail, and product teams. Drive Brand Growth Through Retail Marketing
Own and deliver the US retail marketing strategy across key wholesale partners — leading seasonal campaigns, product launches, and in-store storytelling that drives brand visibility, relevance, and sell-through.
Translate global brand strategy into locally resonant retail execution, working closely with US commercial, merchandising, and retail teams to ensure the brand shows up consistently, credibly, and distinctively at every consumer touchpoint.
Plan, manage, and measure retail marketing investment, own budgets, defining success metrics, and continuously optimizing activity based on performance, insight, and commercial impact. Strengthen US Content, Social & Community Presence
Work with global teams to scale content output from the US, ensuring consistent storytelling and higher channel performance.
Partner with local creators, photographers, athletes, and grassroots cycling communities to deepen engagement.
Ensure Endura global brand voice translates authentically in a US context. QUALIFICATIONS & EXPERIENCE:
3–5 years of experience in retail marketing and community activation within the cycling industry.
Bachelor’s degree in business or a related field preferred.
A natural connector, with a proven ability to build trusted relationships across creators, athletes, clubs, retailers, media, and community leaders.
Understanding of the U.S. cycling retail landscape, across specialty outdoor, IBDs and marketplace.
Demonstrated ability to collaborate with retail partners to unlock space, visibility, and activation opportunities across POS, visual merchandising, shop‑in‑shops, windows, and seasonal campaigns.
Hands-on experience delivering real‑world activations, including community events, rides, launches, seeding programs, partnerships, trade shows, and retail moments.
Experience briefing and managing creators and partners to deliver high‑quality, on‑brand, culturally relevant content.
Excellent project management and organizational skills, with the ability to manage partners, launches, and activation calendars simultaneously.
Experience working cross‑functionally with marketing, sales, retail, and global/HQ teams, balancing global brand direction with local execution.
Strong understanding of brand and product storytelling, tailored to specific channels, communities, and categories.
Analytical mindset, with the ability to measure, report on, and optimize activations based on performance and learnings.
High attention to detail and strong executional standards across physical and experiential environments.
Proficiency in Microsoft Office and project management tools; ability to write clear, actionable project briefs.
Thrives in a fast‑paced, team‑first, high‑energy environment, with a positive, can‑do, customer‑focused attitude.
Genuine passion for cycling and belief in the power of community‑driven storytelling to build meaningful brands. Pay Range: $110,000 - $120,000 annually Base pay is a portion of our total compensation package and determined within a range that allows growth and development within your role. Your base pay will be determined based on experience, skills and qualifications. Pentland Brands and Endura are equal opportunity employers and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.