Sr. Vice President, Marketing

McCarthy Holdings, Inc. (McCarthy), is the holding entity for McCarthy Building Companies, Inc., the oldest privately-held national construction company in America, and Castle Contracting. McCarthy provides the crucial business infrastructure for these entities and connects the day-to-day operations to ensure seamless operations across the business. Repeatedly honored as a great place to work and healthiest employer, McCarthy is a 100 percent employee-owned company.
At McCarthy, we are committed to sustaining a culture that delivers great experiences for everyone. This begins with developing high-performing individuals and teams through our award-winning learning and development programs, best-in-class Total Rewards benefits, and our inclusive culture aligned with our core values: Genuine; We, Not I and All In.
How do McCarthy partners define our culture?
We Live Our Core Values. We do whatever it takes to deliver on our promises with honesty and integrity.
We are Employee Owned. We are personally invested in supporting the success of the business.
We Feel Like a Family. We value genuine connections and help each other succeed in an inclusive environment.
We are Builders. We respect the work we do and everyone who helps make it happen safely.
THE OPPORTUNITY
Here's what makes this role rare: you get to design and build the marketing function you wish you'd had at every previous company.
What you're walking into: A company with strong brand equity, healthy business pipeline, talented team, and complete leadership alignment on what marketing should become. What's missing is the strategic vision and partnership model that transforms good contributors into a high-performing function.
The opportunity: Establish marketing as the strategic partner regional operations rely on and the C-suite trusts. Consolidate fragmented spend, create thought leadership programs, refine brand standards, and prove marketing is an investment that pays dividends. You're architecting how marketing works in a sophisticated, decentralized organization with creative freedom, executive support, and a team ready for leadership.
Core Responsibilities

Regional Partnership & Shared Services Model

Build marketing as the strategic support system regional operations rely on through consistent value delivery, understanding business priorities, and creating shared services that balance centralized efficiency with regional autonomy.

Brand Stewardship & Standards

Refine brand standards, messaging frameworks, and visual guidelines that make good execution easier than bad execution while ensuring consistency across regions and respecting local market relevance.

External Agency & PR Management

Consolidate fragmented external marketing spend, evaluate and optimize agency relationships, establish strategic PR approach coordinating regional and corporate needs, and build partnerships that deliver measurable results.

Executive Thought Leadership & Brand Support

Create turnkey content engine that elevates C-suite and regional leaders as industry voices through thought leadership strategy, content creation and distribution, and personal brand support.

Marketing Operations & Team Development

Build high-performing marketing organization by assessing current structure, redesigning around value delivery, hiring for gaps, establishing performance metrics, and creating customer service culture.

Budget Management & ROI Demonstration

Manage marketing budget with financial discipline, track investment against business outcomes, identify cost optimization opportunities, and shift perception from expense center to value driver through clear measurement.
Required Qualifications
Experience Profile:

12-15 years B2B marketing leadership experience, with at least 5 years in complex organizational environments (multi-division corporations, franchised/licensed business models, professional services firms, or highly decentralized structures)
Demonstrated success operating in matrixed organizations where influence matters more than authority
Track record establishing shared services models that balance centralized efficiency with local autonomy
Experience managing agency relationships with proven ability to consolidate fragmented spend and improve ROI
History of building high-performing teams, including reshaping inherited organizations

Critical Capabilities:
Partnership Over Command

You instinctively ask "What do you need?" before declaring "Here's what we're doing"
Comfort with ambiguity and messiness of consensus-building across strong personalities
Ego strength to absorb regional frustration without getting defensive
Political savvy to navigate organizational dynamics without playing politics
Patience to build trust through consistent follow-through vs. demanding immediate compliance

Business Acumen

Deep understanding of B2B buying cycles, relationship-based sales, and long-term client development
Ability to speak the language of business (revenue, margins, efficiency, ROI) not just marketing metrics
Financial literacy to build business cases, manage budgets, and demonstrate value in CFO-friendly terms
Intellectual curiosity to learn industry dynamics quickly without claiming false expertise

Strategic + Tactical Balance

Senior enough to think strategically about brand positioning, market opportunities, organizational design
Practical enough to roll up sleeves on tactical execution when needed (draft the content, fix the template, join the team meeting)
Comfort moving between 30,000-foot strategy sessions and ground-level problem-solving
Recognition that earning trust through tactical value often unlocks strategic influence later

Communication Excellence

Exceptional written communication (you'll be ghostwriting executive content and crafting brand messaging)
Strong presentation skills for board meetings, regional forums, and team rallies
Active listening that makes people feel heard even when you can't give them what they want
Ability to translate between audiences: explain marketing strategy in business terms, convey regional needs in corporate language

Technical Skills:

Modern marketing technology stack (CRM integration, marketing automation, analytics platforms, content management systems)
Digital marketing fundamentals (social media strategy, paid promotion, SEO/SEM, website optimization)
Brand architecture and positioning development
PR and communications strategy (media relations, reputation management, crisis response, thought leadership)
Marketing metrics and analytics (comfort with data, ability to build dashboards, willingness to be measured)

Cultural Fit Indicators:

Genuine respect for people doing hard physical work in challenging conditions
Appreciation for regional pride and autonomy as organizational strength, not obstacle
Comfort in environments where decision-making is consultative rather than directive
Authenticity and Humility
Passion for building something meaningful from a strong foundation

McCarthy is proud to be an equal opportunity employer, including disability and protected veteran status.