Senior Community Marketing Manager

Senior Community Marketing Manager This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Cypress, CA location, and remote work on Monday and Friday. WE ARE SPEEDO The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also America’s #1 goggle brand. From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships. Speedo is not where we work, but is who we are. It’s watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do. Speedo is a part of the Pentland Brands Limited Family. We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Red or Dead and we’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors. All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future. We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:
Success is a team game
With clarity and courage
Better as standard
In good conscience We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last. KEY PURPOSE: The Senior Community Marketing Manager leads Speedo’s community, social, and media presence in North America, building meaningful connections with consumers, creators, and brand partners. This role oversees PR agency management, ambassador and affiliate programs, influencer marketing, grassroots activations, and brand-driven partnerships. With responsibility for PR, social media, community events, and the build toward LA28, this role ensures Speedo shows up with cultural relevance, resonance, and impact across the water-loving community. Collaborating closely with internal teams, including global marketing, regional merchandise and creative, as well as external agencies, the manager will ensure cohesive messaging across all platforms and alignment with global business objectives. PRIMARY RESPONSIBILITIES: Public Relations & Media
Lead PR agency partnership, overseeing earned media strategy, campaign storytelling, and message amplification.
Adapt global PR/media strategies to the North America market, ensuring consistent messaging and strong regional relevance.
Cultivate media relationships to drive brand heat, coverage, and awareness in both endemic and lifestyle outlets. Social Media & Influencer Marketing
Oversee Speedo’s social media strategy, content calendar, and channel performance to drive engagement, reach, and follower growth.
Manage the Social Media & Influencer Coordinator to ensure high-quality execution of daily content, influencer campaigns, and ambassador storytelling.
Partner with global and regional creative teams to ensure Speedo’s voice is consistent and on-brand across channels. Ambassadors, Affiliates & Brand Partnerships
Build and scale Speedo’s ambassador and affiliate programs, ensuring alignment with Speedo’s full-funnel strategy.
Identify, recruit, and manage influencers, creators, and ambassadors who authentically represent Speedo’s values.
Manage brand-driven partnerships (cultural, grassroots, lifestyle) that expand Speedo’s reach. Community Activations
Lead community-focused events and grassroots initiatives, ensuring activations reflect Speedo’s competitive heritage and lifestyle appeal.
Oversee Speedo’s mobile experience as a key community touchpoint, managing its activation at grassroots events, major swim meets, and LA28 build-up moments.
Collaborate with the Sr. Activations Specialist and Sr. Marketing Manager to ensure community and retail activations complement one another. Content & Asset Integration
Provide input and guidance on content needs to support PR, social, and community priorities.
Act as liaison between commercial/community teams and C+C to integrate brand storytelling with business priorities. Leadership & Collaboration
Manage and mentor direct report: Social Media & Influencer Coordinator.
Provide strategic oversight to ensure workflows, timelines, and budgets are aligned and executed flawlessly.
Drive collaboration with cross-functional partners including Sales, Product, Creative, Sports Marketing, Merchandising, and Ecomm.
Establish KPIs and reporting frameworks for PR, social media, influencer, and community campaigns, using insights to optimize strategies and ROI. QUALIFICATIONS & EXPERIENCE:
8+ years in PR, social media, influencer, or community marketing, ideally within sports, active, or lifestyle industries.
Proven experience managing PR agencies, influencer programs, and ambassador/affiliate networks.
Strong understanding of grassroots marketing and community-driven brand building.
Experience overseeing social media strategy and execution across multiple channels.
Demonstrated ability to manage brand partnerships distinct from sports sponsorships or federations.
Skilled at managing direct reports and building high-performing teams.
Excellent collaboration and relationship-building skills across internal teams and external partners.
Proven success in managing projects or initiatives involving international partners or global business units.
Data-driven mindset with ability to translate insights into actionable PR, social, and community strategies.
Positive, energetic, and fun - able to rally a team and inspire cross-functional partners with enthusiasm. Pay Range: $125,000 - $145,000 annually Base pay is a portion of our total compensation package and determined within a range that allows growth and development within your role. Your base pay will be determined based on experience, skills and qualifications. Pentland Brands and Speedo are equal opportunity employers and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.