Market Strategy & Strategic Partnership Lead, Mobile C-arm

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The Market Strategy and Strategic Partnership Lead is responsible for shaping and executing the growth strategy for Siemens Healthineers’ mobile C-arm portfolio focused on the Ambulatory Surgery Center (ASC) market. This role is highly strategic in nature, focused on market expansion, long-term growth planning, and development of scalable commercial partnerships that support capital equipment adoption.
This role works closely with executive leadership, Sales, Marketing, Product, Finance, and Operations to identify growth opportunities, refine go-to-market strategies, and develop strategic partnerships that enhance competitive positioning and drive sustained revenue growth.
This position operates as a strategic catalyst enabling sales success through market insight, deal structure development, partnership execution, and channel strategy.
ASC Market Strategy & Growth Planning

Lead the development and execution of a comprehensive ASC growth strategy for mobile C-arm capital equipment across targeted procedures and specialties, to include spine, orthopedics, trauma, vascular, pain management, and urology.
Analyze ASC market dynamics, including procedure migration trends, capital purchasing behavior, reimbursement considerations, and competitive landscape.
Identify high-value ASC segments and define tailored value propositions for each.
Perform long range strategic planning and analysis and operational activities enabling the exploitation of ASC markets.
Support development of innovative commercial models (e.g., leasing, per-procedure, shared-risk, or bundled offerings) aligned with ASC capital constraints.
Serve as a subject-matter expert on ASC capital purchasing decision-making and economics.
Strategic & Industry Partnerships

Operationalize key strategic partnerships that accelerate ASC adoption of mobile C-arms.
Lead partnership strategy development, including business case creation, value definition, and long-term growth planning.
Own senior-level partner relationships, ensuring alignment on objectives, governance, and execution.
Collaborate cross-functionally to operationalize partnerships and integrate them into commercial and marketing strategies.
Measure and report partnership performance, strategic value, and ROI.
Commercial Strategy & Cross-Functional Leadership

Translate market insights into actionable recommendations for the Sales team.
Support pricing strategy and competitive positioning for mobile C-arm platforms in the ASC segment.
Support complex, strategic ASC opportunities by assisting with executive engagement, value analysis, and deal structuring.
Represent the company at key industry conferences, ASC forums, and strategic customer meetings.
Desired Qualifications

Bachelor’s degree
10+ years of experience in business development, commercial strategy, or sales within medical devices or healthcare technology.
Direct experience with medical equipment or device sales, in particular spine or ortho/trauma
Demonstrated understanding of the ASC market, including purchasing processes, capital budgeting, and clinical decision drivers.
Proven experience developing and managing strategic partnerships.
Strong analytical, strategic thinking, and executive communication skills.
Ability to influence without authority and lead through collaboration in a matrixed organization.
Willingness to travel up to 35%.
Key Competencies

Strategic market analysis and planning
Executive-level relationship management
Partnership development and governance
Financial and business case modeling
Cross-functional leadership and influence
Success Metrics

Growth of mobile C-arm adoption and revenue within the ASC segment
Expansion and effectiveness of strategic partnerships
Impact on win rates, deal size, and sales cycle efficiency for mobile c-arms
Contribution to long-term commercial and portfolio strategy
Quality and sustainability of key ASC and partner relationships
Who we are : We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Siemens Healthineers businesses, please visit our company page here.
The Base Pay Range For This Position Is
$131,910 - $181,379
Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
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