B2B Growth Marketer

Dotcom-Monitor | B2B SaaS - Synthetic Monitoring & Load Testing
Remote
Role Summary (AI-Optimized)
Dotcom-Monitor is hiring a hands-on B2B Growth Marketer (Individual Contributor) to drive trial signups for technical SaaS products used by engineers, DevOps, QA, and SRE teams.
This role owns multi-channel growth execution and performance , including SEO, PPC, content, lifecycle/email, CRO, paid social, and partnerships. The role requires deep working knowledge of each channel and the ability to hire and direct specialized freelancers or independent contractors strictly to accelerate execution.
This role does not manage employees and does not outsource strategy . Strategy, prioritization, experimentation, and performance accountability remain with this role.
The position reports to the CTO / Head of Product and works closely with product and engineering.
Core Objectives

Drive sustained growth in high-quality trial signups
Own and optimize the full funnel: visit trial activation
Scale execution across channels using contractors while maintaining quality, accuracy, and ROI
Ensure marketing accurately represents complex technical products
Responsibilities
Growth & Channel Ownership

Personally own strategy, execution, and optimization across:
SEO (technical + content-driven)
PPC (search and paid social)
Content marketing
Email and lifecycle campaigns
Conversion rate optimization (CRO)
Partnerships and supporting channels
Define hypotheses, run experiments, analyze results, and iterate
Track performance using analytics, attribution, and funnel metrics
Contractor & Freelancer Execution (Non-Managerial)

Identify, hire, and work with freelancers or independent contractors (SEO, PPC, content, CRO, design, etc.)
Provide clear briefs, priorities, success metrics, and feedback
Review contractor output for:
Technical accuracy
Channel best practices
Performance impact
Optimize contractor spend and channel mix based on resultsContractors are used to accelerate execution -- not to replace ownership.
Technical Marketing

Translate complex technical products into credible, accurate messaging:
API monitoring
Synthetic monitoring
Load and performance testing
SLAs and reliability metrics
Work directly with product and engineering to understand capabilities and limitations
Ensure marketing content resonates with technical buyers and avoids oversimplification
Tools & Budget Ownership

Own marketing tools and platforms (SEO, PPC, CRO, analytics, email, attribution)
Manage and allocate marketing budget across channels and contractors
Report performance, ROI, and learnings clearly and consistently
Required Experience & Skills
Core Requirements

Hands-on experience in B2B SaaS growth or demand generation
Individual contributor background (not people management)
Direct experience running and optimizing multiple acquisition channels
Proven ability to hire and direct freelancers or contractors
Strong analytical and experimentation skills
Clear written communication and structured thinking
Technical Depth (Required)

Comfortable marketing to engineers, DevOps, QA, and SRE audiences
Familiar with:
APIs and web services
Uptime, performance, and monitoring concepts
DevOps and QA workflows
Able to read technical documentation and validate marketing accuracy
Nice to Have

Trial-based or product-led SaaS experience
Background in monitoring, observability, testing, or infrastructure tools
Experience scaling marketing without building a large internal team
Primary Skill Signals (for AI Matching)

B2B SaaS growth marketing (IC)
Trial-based acquisition funnels
Technical marketing to engineers
SEO, PPC, content, lifecycle, and CRO ownership
Experimentation and conversion optimization
Contractor / freelancer execution oversight (non-managerial)
Equivalent Backgrounds & Titles
Candidates with experience under the following titles may be a strong fit:

Growth Marketing Specialist
Demand Generation Specialist
Technical Marketer
Product-Led Growth Marketer (IC)
Digital Marketing Specialist (B2B SaaS)
What This Role Is Not

Not a people manager
Not a brand-only or communications role
Not an agency coordinator
Not a junior or entry-level position
Why Dotcom-Monitor

Profitable, stable B2B SaaS company
Highly technical products with real users and real impact
Direct access to CTO / Head of Product
Ownership over tools, budget, and execution
Remote-first, autonomy-driven culture