Manager, Player Loyalty Programs

Job Type
Full-time
Description
Arrow International is the world's largest manufacturer and supplier of charitable gaming products and solutions. We produce and distribute a wide array of products including consumables (pull tab tickets, bingo paper and ink, etc.) as well as world class, state-of-the-art, electronic gaming products. Our products are sold, installed, and operated in numerous social and gaming venues around the world. We continue to grow at a record pace and offer this exciting career opportunity to join our team where we are focused on attracting and engaging exceptional talent, empowering colleagues to achieve fulfilling careers, and creating fun and engaging products that are second to none for our customers.
Position Summary
The Manager, Player Loyalty Programs will have responsibility for our “Arrow Rewards”. loyalty rewards program including deployment, and analysis. The Manager, Player Loyalty Programs will work closely with the Director Marketing, Arrow Rewards on execution and strategy of program. This role requires an experienced leader capable of building lasting relationships with internal and external stakeholders. This role requires the ability to problem solve and evolve the program. The Marketing Manager need to be flexible and help adapt to running purposeful programs that help increase the presence of program and bring value to our customers.
Requirements
Primary Roles and Responsibilities

Manage the 3rd party fulfillment center on prize fulfillment on a timely basis.
Design promotional programs and prizes for monthly and quarterly rewards.
Oversee the launch activities of new site, training.
Monitor all club activities and report on a weekly basis the reach and frequency of the program.
Identify promotional opportunities and events to increase club participation. (Prize Patrol)
Refine communication to align with business strategies.
Trouble Shoot player or club issues with program.
Research and suggest monthly prizes and gauge.
Design a communication plan for messaging reward members via app /text and email.
Drive member engagement into program.
Suggest ways to enhance and evolve rewards program, current member as well as recruitment activities.
Establish measurement of programs before launch to determine success.
Train club/hall members on how to run their own promotions, activities, and communication through the App.
Experience And Education

Bachelor’s degree within marketing or related field: or a combination of equivalent experience and/or education.
Previous experience with loyalty programs and retail and event marketing
Previous experience in building and executing content/marketing plans.
Highly organized and ability to adapt quickly to changing priorities.
Understanding of gaming industry, knowledge around gaming KPIs & targets a huge plus.
Strong business acumen, specifically in written communication & explanation of important details to internal & external audiences
Good organizational skills, strong eye for detail
Ambitious and eager to learn with a focus on and interest in marketing, content, CRM operations and communication.
Outstanding collaborator and enjoy having a lot of things going on at the same time.
Eager to drive continuous improvement, flexible to challenge issues/opportunities.
Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required.
Physical Demands/Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Specific visions abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.
The noise level in the work environment is low, and work takes place in an office setting.
Sitting for long or extended periods of time at a desk or workstation.
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