Head of Growth

About Qumis
Qumis is redefining insurance with generative AI. We're building the leading vertical AI platform for insurance knowledge work, trusted by top brokers, carriers, and claims professionals to analyze complex policies, compare terms, and generate law-firm-quality insights in seconds.
Our traction is undeniable: 100% pilot conversion, 20% month-over-month growth, and >150% quarter-over-quarter growth in 2025, all with minimal outbound sales or marketing. We're backed by leading venture investors including Armory Square Ventures, MTech Capital, and BrokerTech Ventures. Now we're scaling our growth engine to meet demand and establish category leadership.
About The Role
Build the growth engine that powers the future of insurance AI.
We're hiring our first Head of Growth to build and own our entire growth function as a foundational member of our leadership team. You'll report directly to the CEO and work alongside our Head of Sales and Head of Customer Experience to establish Qumis as the category leader in insurance AI.
You'll own two critical motions: (1) building our product-led growth engine including self-serve signup, free trial optimization, and product virality, and (2) scaling our demand generation programs that fuel enterprise pipeline. This is both a strategic and executional role—you'll define the growth strategy while being hands-on with campaigns, experiments, and optimization.
This role requires a seasoned PLG operator who has built 0-to-1 growth functions before and can execute independently with high autonomy. You'll have weekly strategic partnership with the CEO on positioning, messaging, and growth strategy, while collaborating closely with Sales on lead quality and conversion, and with Product on PLG experiments and funnel optimization.
You'll have direct influence on product roadmap, pricing strategy, and go-to-market execution with high visibility across the founding team. This is a career-defining opportunity to build a growth function from scratch at a fast-moving AI company transforming a $1.3T industry.
What You'll Do
Core Responsibilities

Own pipeline generation, self-serve revenue targets, and overall growth metrics with accountability for marketing-sourced pipeline (MQLs, SQLs), self-serve conversions, customer acquisition cost (CAC) efficiency, and product-led growth KPIs
Build and scale demand generation programs across multiple channels including paid search, paid social, content marketing, SEO, email, webinars, and industry partnerships
Design and execute product-led growth (PLG) experiments to drive self-serve adoption, free trial conversion, product virality, and freemium-to-paid conversion
Develop account-based marketing (ABM) campaigns targeting high-value accounts in partnership with Sales
Optimize the full conversion funnel from website visitor to self-serve customer or qualified enterprise pipeline, with relentless focus on conversion rate optimization at every stage
Establish growth analytics and reporting infrastructure to track key metrics (MQLs, SQLs, pipeline, self-serve conversions, CAC, LTV, conversion rates) and inform data-driven decisions
Manage growth marketing budget with clear ROI targets and efficient capital allocation across channels
Own website conversion optimization including landing pages, CTAs, forms, onboarding flows, and user experience to maximize both lead generation and self-serve signups; continuously test, iterate, and optimize for conversion
Drive content strategy that establishes Qumis as a thought leader while generating qualified demand
Develop messaging and positioning that resonates with insurance professionals and clearly articulates Qumis's value proposition
Strategic & Cross-Functional

Partner with CEO on overall GTM strategy, positioning, messaging, and growth experimentation roadmap
Establish Growth as a strategic function alongside Sales and Customer Experience with clear OKRs and accountability
Collaborate closely with Sales to ensure marketing-generated pipeline converts efficiently, establish lead scoring and handoff protocols, and maintain feedback loops that improve lead quality
Work with Product to identify PLG opportunities, optimize onboarding flows, instrument product analytics for growth insights, and prioritize features that drive viral adoption
Partner with Customer Success to develop expansion marketing programs, referral engines, and customer advocacy initiatives
Represent Qumis at tier-1 industry conferences and events as a brand ambassador and demand generation lever
Build strategic partnerships with industry associations, complementary technology vendors, and ecosystem players to unlock new channels
Provide market intelligence by synthesizing competitive insights, buyer behavior trends, and channel performance data
Develop marketing and sales enablement collateral including one-pagers, case studies, ROI calculators, battle cards, objection handlers, and industry-specific content
Innovation & Efficiency

Leverage AI-native tools (ChatGPT, Perplexity, Clay, etc.) to automate content creation, research, personalization, and campaign execution at scale
Run rapid growth experiments across channels, messaging, creative, and tactics with disciplined hypothesis testing and learning capture
Test emerging channels and tactics to stay ahead of competitors in insurance tech marketing
Build scalable processes and systems that enable future marketing hires to execute with leverage
Document playbooks and best practices for demand generation, PLG optimization, conversion optimization, and growth experimentation
Who You Are
Required Qualifications

7-10 years of experience in growth marketing, demand generation, or performance marketing in B2B SaaS, with at least 2-3 years in a leadership role building growth functions from scratch
Proven track record of building and scaling product-led growth motions with measurable self-serve revenue, not just demand gen for enterprise sales
Deep expertise in multiple growth channels including paid acquisition, content marketing, SEO, email, conversion optimization, and PLG tactics
Experience building demand generation engines that drive $1M+ in pipeline alongside self-serve conversion funnels
Data-driven mindset with strong analytical skills and experience building dashboards, tracking metrics, and deriving actionable insights
Hands-on executor who can do the work yourself: write copy, build landing pages, set up campaigns, analyze data, instrument product analytics—not just manage agencies
Experience with marketing technology stack including CRM (ideally Attio or similar), marketing automation, analytics tools, ad platforms, and product analytics
Strong understanding of B2B buying journeys and enterprise sales cycles, particularly in complex industries
Excellent communication skills with ability to influence cross-functional stakeholders without direct authority and present results to CEO and leadership team
Entrepreneurial mindset with comfort in ambiguity, resourcefulness, and bias for action over perfection
Growth hacker mentality: you obsess over metrics, love experimentation, and find creative ways to drive outsized results with limited resources
Comfortable operating as a functional leader with high autonomy and accountability, reporting directly to CEO
Preferred Qualifications

Deep knowledge of insurance workflows, pain points, and industry structure
Prior experience at a high-growth startup (seed to Series B) or top-tier tech company
Experience with AI-native growth and sales tools
Existing relationships within the insurance industry
Success Profile
You'll thrive if you:

Move fast and iterate without needing perfect information
Own outcomes, not activities—you're metrics-driven and focus on results
Embrace feedback and are committed to continuous improvement
Think like a founder and connect your work to company outcomes; no task is too small
Can navigate and influence cross-functional partners (Sales, Product, Customer Experience) without direct authority
Are comfortable with conflict and ambiguity, pushing back when needed to protect the integrity of growth experiments and PLG economics
Build scalable systems while executing tactically
Why Join Qumis
Impact & Ownership

Foundational leadership hire building the entire growth function, PLG motion, and demand engine from day one
Report directly to CEO with high visibility across the founding team
Direct influence on product roadmap, pricing strategy, GTM motions, and company strategy
Own a function that could become a meaningful independent revenue stream
Category Leadership

$1.3T global insurance industry ripe for AI transformation
100% pilot conversion, 20% MoM growth, word-of-mouth customer acquisition
Work with the most forward-thinking organizations in insurance
Compensation & Growth

Top-tier pay with competitive base + performance-based bonus tied to pipeline, self-serve revenue, and growth targets
Meaningful early-stage equity (0.25% - 0.5%) with strong upside potential
Comprehensive benefits: Health, dental, vision, 401(k), unlimited PTO, home office stipend
Team & Culture

Small, ambitious team with backgrounds from Kin, Goldman Sachs, Archipelago, Chubb, Insureon, and American Express
Culture of experimentation, transparency, and rapid iteration
Investment in your growth through coaching, training, and industry events
Interview Process

Intro call with CEO (45 min)
Growth case study presentation and discussion (60 min)
Cross-functional interviews with Head of Sales and Head of Customer Experience (30 min each)
Final interview with Co-founders (90 min)
Reference checks and offer
Timeline: 2-3 weeks. We move quickly for the right candidate.
Compensation Range: $170K - $200K