Marketing Manager

At Towne Park, it’s more than a job, you can make an impact.
A career with us is rewarding in more ways than one.
As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else’s day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It’s why we do what we do.
Towne Park is a place where you can make a difference and create smiles every day.
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Job Details
Compensation: Towne Park is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location. The annual base pay range for this position is $110,000.00 - $120,000.00
Additional Compensation: Employees may be eligible to receive annual incentive bonuses depending on their job classification and the policy guidelines.
Benefits: Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits. Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability. Employees are also able to enroll in the company’s 401k retirement savings plan.
Paid Time Off: Employees accrue 0.0654 hours of PTO per hour worked up to a maximum of 136 hours per calendar year. Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
Summary
Towne Park is an industry-leading, tech-enabled arrival-through-departure solutions company. Our mission is to deliver the best experience where people work, live, play, and recover, powered by innovative technology, delivered by exceptional teams, and dedicated to enhancing lives and communities. We create smiles by delivering exceptional experiences for our associates, clients, and customers.
The Marketing Manager is a growth-oriented marketer responsible for executing strategies that accelerate business growth, strengthen market presence, support sales across verticals, and deepen engagement with key audiences. This role leads hands-on marketing execution across digital, content, and multimedia channels, driving brand awareness, lead acquisition, and client engagement.
The ideal candidate is a versatile communicator with strong creative instincts, experience with marketing automation and campaign development, analytical thinking, and an evolving command of AI-driven marketing tools. This individual challenges the status quo, embraces innovation, and thrives in a fast-paced, collaborative environment.
This role is part of the Marketing & Communications department and reports to the Director of Marketing.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform all functions.
Descriptive Statement(s)
% of Time

Plan, execute, and optimize multi-channel marketing campaigns (digital, paid media, and direct marketing) designed to accelerate growth and acquire leads, focused on the commercial parking business.
Support sales strategies through the creation of impactful presentations, proposals, case studies, and sales enablement materials across vertical markets (hospitality, healthcare, commercial parking).
Design and deliver visual assets and PowerPoint presentations that clearly and compellingly communicate Towne Park’s value propositions.
Write and edit marketing content for campaigns, digital assets, thought leadership, and multimedia storytelling to generate brand awareness, convert leads, nurture prospects and engage clients.
Lead content development across video, social media, web, and email to strengthen engagement and brand awareness.
Leverage AI tools (e.g., generative content, analytics, and automation platforms) to improve efficiency, personalization, and campaign performance.
Promote Towne Park’s solutions and innovations to existing and prospective clients.
Collaborate with internal teams and external partners to execute creative projects and campaigns.
Track and analyze campaign performance in tools like GA4 and Hubspot, to provide actionable insights and recommend iteration through A/B testing and behavioral analytics to optimize campaigns and enhance ROI.
Ensure brand consistency and alignment with strategic priorities, tone of voice, and visual standards.
Stay informed on industry trends and emerging content formats (generative search, podcasts, webinars, etc.) and evolving buyer behaviors.
The total amount of time for all functions of the job
100%
Qualifications
Education:

Bachelor’s degree required in related field
Work Experience

8–10 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth.
Proven track record of success developing and managing integrated, results-driven marketing campaigns.
Expertise in sales proposal management and related best practices.
Hands-on experience using marketing, analytics, and AI-driven tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, Salesforce, ChatGPT, Jasper).
Skilled in Microsoft PowerPoint and presentation design; Adobe Creative Suite or Canva a plus.
Exceptional writing, editing, and storytelling skills for diverse audiences and channels with the ability to tailor content accordingly
Strong project management and organizational skills with the ability to manage multiple priorities.
Experience in hospitality, healthcare, or distributed service industries preferred.
Knowledge & Skills

Strategic planning and critical thinking skills
Excellent writing, proofreading and communication skills
Creative thinking and ability to innovate
Ability to work cross-functionally and communicate and influence at a senior level
Ability to work well under pressure and meet deadlines
Motivated and innovative, able to drive others to reach consensus and collaboration
Excellent listener and communicator.
Highly organized and skilled at project management.
Energetic with a positive and self-starter attitude.
Team player with the ability to work independently as well as collaboratively in a fast-paced work environment.
Desire to learn and acquire new skill sets and grow in career.
Analytical skills to solve problems and find best way to convey a message
SCOPE
Authority To Act
Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Decisions are of a routine nature made within prescribed operating guidelines, policies and procedures. Mistakes/errors may result in work stoppage, loss of business, poor customer relations and/or damage to product, all of which can have negative financial implications for the organization.
Budget Responsibility
The employee has authority to develop. Manage and control a department(s) budget.
WORKING CONDITIONS & PHYSICAL DEMANDS
The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Requirements
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit or stand for extended periods of time and may be required to run; walk; handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Lifting Requirements
Exerting up to 50 pounds of force occasionally, and/or up to 25 pounds of force frequently, and/or greater than 10 pounds of
Working Environment
The majority of work will be performed in climate-controlled environment, but may be exposed to inclement weather and varying degrees of temperatures on occasion.
Travel
Travel of up to 5% may be required.