Digital Marketing Strategist
Scott Credit Union
•
Edwardsville, IL
0
0
0
0
Not Applicable
Posted March 30, 2026
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Responsibilities
Commitments
Responsibilities
- Working Closely With External Agencies And Internal Teams To Enhance SCU’s Digital Presence, The Digital Marketing Strategist Will Ensure That Marketing Initiatives And Digital Efforts Align With Business Objectives.
- A Typical Day Will Look Like
- Develop, implement, and manage SCU’s digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy.
- Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCU’s brand awareness.
- Ensure marketing campaigns align with branding initiatives.
- Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy.
- Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen.
- Lead and manage Search Engine Optimization/Search Engine Marketing efforts (SEO/SEM), marketing databases, as well as paid social media and display advertising campaigns.
- Analyze relevant SEO/SEM data to assess performance and develop actionable insights.
- Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience.
- Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives.
- Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success.
- Identify trends and insights in digital campaigns to optimize marketing spend and performance.
- Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders.
- Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance.
- Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility.
- Stay informed about the latest digital trends and incorporate them into SCU’s marketing strategies; establish best practices for SCU’s digital marketing presence.
- Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion.
- Identify critical conversion points and drop-off points, proactively optimizing user funnels.
- Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary.
- Utilize project management software and digital asset management systems efficiently.
- Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities.
- Duties, responsibilities, and activities may change at any time with or without notice.
Commitments
The Digital Marketing Strategist will work Monday - Friday, during normal business hours.
Training is to be completed in the first 60-90 days of employment at the Edwardsville, IL Home Office location.
Upon successful completion of training, qualifying employees may be eligible for a hybrid/remote schedule.
Duties, responsibilities, and activities may change at any time with or without notice.
If you answered yes to these questions, we hope you apply!
If selected as a candidate, next steps may include a phone interview to go over the basics and an in-person interview to learn more about your experiences and qualifications.
Not Met Priorities
What still needs stronger evidence
Requirements
- Minimum five years of experience in digital operations and media buying.
- Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing social media, and display advertising.
- Strong organizational, project management, and analytical skills.
- In depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.)
- Working knowledge of Salesforce.
Education
- (Not required) – Bachelor’s degree in Marketing, Communications, Business, or a related field.
Scott Credit Union is seeking to hire a full-time Digital Marketing Strategist in the Edwardsville, IL area to apply to join our amazing Marketing team! The Digital Marketing Strategist will work Monday - Friday, during normal business hours.
Training is to be completed in the first 60-90 days of employment at the Edwardsville, IL Home Office location.
Upon successful completion of training, qualifying employees may be eligible for a hybrid/remote schedule.
Purpose, Mission, Vision, Values
At Scott Credit Union, we are committed to upholding our purpose, mission, vision, and values. Our Purpose guides everything we do as an organization and is supported by our actionable Mission, Vision, and Values. If our chosen purpose, mission, vision, and values resonates with you and you want to find meaning in your work, we hope you will apply to become a part of our team!
Purpose
To be with our members through every phase of their financial journeys, providing financial solutions that support them, their families, and their communities.
Mission
Members. Value. Community.
Vision
Building Better Financial Futures.
Values
Accountability - I take pride and ownership in all I do.
Diversity - I support the diverse and inclusive work environment that is fostered by Scott Credit Union.
Growth - I will pursue professional development with the encouragement of Scott Credit Union.
Integrity - I will maintain the highest ethical standards.
Service Excellence - I am devoted to continuously "WOW"ing members and each other through the 3e Promise.
Why You Should Join Our Team
Scott Credit Union is a recipient of the St. Louis Post-Dispatch Top Workplaces Award 2025, the twelfth time since 2012. This year, SCU was recognized as one of the Top Workplaces for our dedication to our people-first culture. The Top Workplaces award highlights SCU’s commitment to creating a positive and supportive work environment, where employees thrive and contribute to the organization’s overall success. Our team is our #1 priority, and we are proud to offer great benefits and perks, such as 11 paid holidays, competitive paid time off (PTO), Short-Term Disability (STD) that includes maternity leave, 401k with employer match, medical, dental, vision, and other insurance options, educational reimbursement program, employee assistance programs, opportunities for career advancement, casual “dress for your day” dress code, a positive team-oriented culture, and much more! A comprehensive benefit guide with a full list of our benefits can be found on our career page, scu.org/careers/ .
The Day to Day as a Digital Marketing Specialist
The Digital Marketing Strategist Is Instrumental In Managing The Scott Credit Union (SCU) Message Across Various Digital Channels And Will Develop, Implement, And Manage The Digital Strategy. Working Closely With External Agencies And Internal Teams To Enhance SCU’s Digital Presence, The Digital Marketing Strategist Will Ensure That Marketing Initiatives And Digital Efforts Align With Business Objectives. A Typical Day Will Look Like
Develop, implement, and manage SCU’s digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy.
Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCU’s brand awareness.
Ensure marketing campaigns align with branding initiatives.
Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy.
Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen.
Lead and manage Search Engine Optimization/Search Engine Marketing efforts (SEO/SEM), marketing databases, as well as paid social media and display advertising campaigns. Analyze relevant SEO/SEM data to assess performance and develop actionable insights.
Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience.
Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives.
Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success.
Identify trends and insights in digital campaigns to optimize marketing spend and performance.
Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders.
Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance.
Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility.
Stay informed about the latest digital trends and incorporate them into SCU’s marketing strategies; establish best practices for SCU’s digital marketing presence.
Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion.
Identify critical conversion points and drop-off points, proactively optimizing user funnels.
Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary.
Utilize project management software and digital asset management systems efficiently.
Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities.
Duties, responsibilities, and activities may change at any time with or without notice.
Are You a Good Fit?
Ask yourself the below questions to help determine if this job is the right fit for you.
Do you enjoy engaging with people and providing exceptional customer service?
Are you passionate about leading, coaching, and motivating others?
Do you thrive in a fast-paced environment?
Are you detail-oriented and like working with numbers?
Do you enjoy working in a diverse environment with diverse members?
Do you take pride and ownership in all that you do?
Are you looking for a job where you can develop professionally?
If you answered yes to these questions, we hope you apply!
To Be Considered, You’ll Need
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum five years of experience in digital operations and media buying.
Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing social media, and display advertising.
Strong organizational, project management, and analytical skills.
In depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.)
Working knowledge of Salesforce.
Are You Ready to Join Our Team?
If this sounds like the right opportunity for you, we hope you apply today! If selected as a candidate, next steps may include a phone interview to go over the basics and an in-person interview to learn more about your experiences and qualifications.
Training is to be completed in the first 60-90 days of employment at the Edwardsville, IL Home Office location.
Upon successful completion of training, qualifying employees may be eligible for a hybrid/remote schedule.
Purpose, Mission, Vision, Values
At Scott Credit Union, we are committed to upholding our purpose, mission, vision, and values. Our Purpose guides everything we do as an organization and is supported by our actionable Mission, Vision, and Values. If our chosen purpose, mission, vision, and values resonates with you and you want to find meaning in your work, we hope you will apply to become a part of our team!
Purpose
To be with our members through every phase of their financial journeys, providing financial solutions that support them, their families, and their communities.
Mission
Members. Value. Community.
Vision
Building Better Financial Futures.
Values
Accountability - I take pride and ownership in all I do.
Diversity - I support the diverse and inclusive work environment that is fostered by Scott Credit Union.
Growth - I will pursue professional development with the encouragement of Scott Credit Union.
Integrity - I will maintain the highest ethical standards.
Service Excellence - I am devoted to continuously "WOW"ing members and each other through the 3e Promise.
Why You Should Join Our Team
Scott Credit Union is a recipient of the St. Louis Post-Dispatch Top Workplaces Award 2025, the twelfth time since 2012. This year, SCU was recognized as one of the Top Workplaces for our dedication to our people-first culture. The Top Workplaces award highlights SCU’s commitment to creating a positive and supportive work environment, where employees thrive and contribute to the organization’s overall success. Our team is our #1 priority, and we are proud to offer great benefits and perks, such as 11 paid holidays, competitive paid time off (PTO), Short-Term Disability (STD) that includes maternity leave, 401k with employer match, medical, dental, vision, and other insurance options, educational reimbursement program, employee assistance programs, opportunities for career advancement, casual “dress for your day” dress code, a positive team-oriented culture, and much more! A comprehensive benefit guide with a full list of our benefits can be found on our career page, scu.org/careers/ .
The Day to Day as a Digital Marketing Specialist
The Digital Marketing Strategist Is Instrumental In Managing The Scott Credit Union (SCU) Message Across Various Digital Channels And Will Develop, Implement, And Manage The Digital Strategy. Working Closely With External Agencies And Internal Teams To Enhance SCU’s Digital Presence, The Digital Marketing Strategist Will Ensure That Marketing Initiatives And Digital Efforts Align With Business Objectives. A Typical Day Will Look Like
Develop, implement, and manage SCU’s digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy.
Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCU’s brand awareness.
Ensure marketing campaigns align with branding initiatives.
Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy.
Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen.
Lead and manage Search Engine Optimization/Search Engine Marketing efforts (SEO/SEM), marketing databases, as well as paid social media and display advertising campaigns. Analyze relevant SEO/SEM data to assess performance and develop actionable insights.
Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience.
Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives.
Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success.
Identify trends and insights in digital campaigns to optimize marketing spend and performance.
Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders.
Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance.
Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility.
Stay informed about the latest digital trends and incorporate them into SCU’s marketing strategies; establish best practices for SCU’s digital marketing presence.
Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion.
Identify critical conversion points and drop-off points, proactively optimizing user funnels.
Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary.
Utilize project management software and digital asset management systems efficiently.
Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities.
Duties, responsibilities, and activities may change at any time with or without notice.
Are You a Good Fit?
Ask yourself the below questions to help determine if this job is the right fit for you.
Do you enjoy engaging with people and providing exceptional customer service?
Are you passionate about leading, coaching, and motivating others?
Do you thrive in a fast-paced environment?
Are you detail-oriented and like working with numbers?
Do you enjoy working in a diverse environment with diverse members?
Do you take pride and ownership in all that you do?
Are you looking for a job where you can develop professionally?
If you answered yes to these questions, we hope you apply!
To Be Considered, You’ll Need
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum five years of experience in digital operations and media buying.
Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing social media, and display advertising.
Strong organizational, project management, and analytical skills.
In depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.)
Working knowledge of Salesforce.
Are You Ready to Join Our Team?
If this sounds like the right opportunity for you, we hope you apply today! If selected as a candidate, next steps may include a phone interview to go over the basics and an in-person interview to learn more about your experiences and qualifications.