Head of Growth
Thesis
•
New York, NY
0
0
0
0
Not Applicable
Posted April 17, 2026
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Responsibilities
Commitments
Responsibilities
- As the Head of Growth, you will be responsible for developing and executing paid social campaigns to drive customer acquisition, revenue growth, and brand awareness.
- Develop and implement paid social strategies across platforms such as Meta, TikTok, Google and other relevant channels to drive qualified traffic and conversions.
- Conduct competitive analysis, and audience segmentation to optimize campaign performance and ROI.
- Manage and optimize paid social campaigns, including bid management, ad copy testing, landing page optimization, and budget allocation.
- Analyze campaign performance metrics, generate reports, and provide insights to inform data-driven decisions and continuous optimization.
- Collaborate with cross-functional teams, including product, design, and analytics, to align paid social initiatives with overall marketing objectives and business goals.
- Stay updated on industry trends, best practices, and emerging technologies in paid social marketing to drive innovation and competitive advantage.
- Monitor and ensure compliance with advertising policies, regulations, and guidelines across all paid social campaigns.
- Identify opportunities for campaign expansion, targeting refinement, and audience segmentation to drive scalable growth and maximize ROI.
- Provide regular performance updates, insights, and recommendations to stakeholders, including senior management, to drive strategic decision-making.
- Stay abreast of competitive landscape and market trends to identify growth opportunities and potential risks.
Commitments
🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
🏢 Hybrid work model
Not Met Priorities
What still needs stronger evidence
Requirements
- Proven experience in paid social marketing, with a track record of managing successful campaigns and driving measurable results.
- Strong proficiency in Meta, TikTok and other relevant tools and platforms.
- Solid understanding of social engine algorithms, keyword research, bidding strategies, and ad copywriting best practices.
- Analytical mindset with the ability to interpret data, analyze performance metrics, and generate actionable insights to optimize campaigns.
- Excellent communication skills, both verbal and written, with the ability to present complex ideas and data-driven recommendations to stakeholders.
- Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
- Collaborative team player with a passion for driving growth and innovation in digital marketing.
Preferred Skills
- Proven experience in paid social marketing, with a track record of managing successful campaigns and driving measurable results.
Education
- (Not required) – Bachelor's degree in Marketing, Advertising, Business, or related field.
About Us
The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.
With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we'd love to have you on the team.
About The Role
We are seeking a strategic and results-driven Head of Growth to join our dynamic marketing team. As the Head of Growth, you will be responsible for developing and executing paid social campaigns to drive customer acquisition, revenue growth, and brand awareness.
How You'll Make an Impact:
Develop and implement paid social strategies across platforms such as Meta, TikTok, Google and other relevant channels to drive qualified traffic and conversions.
Conduct competitive analysis, and audience segmentation to optimize campaign performance and ROI.
Manage and optimize paid social campaigns, including bid management, ad copy testing, landing page optimization, and budget allocation.
Analyze campaign performance metrics, generate reports, and provide insights to inform data-driven decisions and continuous optimization.
Collaborate with cross-functional teams, including product, design, and analytics, to align paid social initiatives with overall marketing objectives and business goals.
Stay updated on industry trends, best practices, and emerging technologies in paid social marketing to drive innovation and competitive advantage.
Monitor and ensure compliance with advertising policies, regulations, and guidelines across all paid social campaigns.
Identify opportunities for campaign expansion, targeting refinement, and audience segmentation to drive scalable growth and maximize ROI.
Provide regular performance updates, insights, and recommendations to stakeholders, including senior management, to drive strategic decision-making.
Stay abreast of competitive landscape and market trends to identify growth opportunities and potential risks.
We're Excited About Your:
Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience in paid social marketing, with a track record of managing successful campaigns and driving measurable results.
Strong proficiency in Meta, TikTok and other relevant tools and platforms.
Solid understanding of social engine algorithms, keyword research, bidding strategies, and ad copywriting best practices.
Analytical mindset with the ability to interpret data, analyze performance metrics, and generate actionable insights to optimize campaigns.
Excellent communication skills, both verbal and written, with the ability to present complex ideas and data-driven recommendations to stakeholders.
Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
Collaborative team player with a passion for driving growth and innovation in digital marketing.
Pay Transparency:
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $200,000-230,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
A Few of Our Perks and Benefits:
💵 Competitive compensation with an exceptionally generous equity package
🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
📈 401k to help you plan for the future
🏖 Flexible PTO because we respect the need for work/life harmony
🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
💊 Unlimited (yes, unlimited) Thesis nootropics
🎓A strong emphasis on promoting from within and personal development
🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
🏢 Hybrid work model
Our Values:
Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.
Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.
With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we'd love to have you on the team.
About The Role
We are seeking a strategic and results-driven Head of Growth to join our dynamic marketing team. As the Head of Growth, you will be responsible for developing and executing paid social campaigns to drive customer acquisition, revenue growth, and brand awareness.
How You'll Make an Impact:
Develop and implement paid social strategies across platforms such as Meta, TikTok, Google and other relevant channels to drive qualified traffic and conversions.
Conduct competitive analysis, and audience segmentation to optimize campaign performance and ROI.
Manage and optimize paid social campaigns, including bid management, ad copy testing, landing page optimization, and budget allocation.
Analyze campaign performance metrics, generate reports, and provide insights to inform data-driven decisions and continuous optimization.
Collaborate with cross-functional teams, including product, design, and analytics, to align paid social initiatives with overall marketing objectives and business goals.
Stay updated on industry trends, best practices, and emerging technologies in paid social marketing to drive innovation and competitive advantage.
Monitor and ensure compliance with advertising policies, regulations, and guidelines across all paid social campaigns.
Identify opportunities for campaign expansion, targeting refinement, and audience segmentation to drive scalable growth and maximize ROI.
Provide regular performance updates, insights, and recommendations to stakeholders, including senior management, to drive strategic decision-making.
Stay abreast of competitive landscape and market trends to identify growth opportunities and potential risks.
We're Excited About Your:
Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience in paid social marketing, with a track record of managing successful campaigns and driving measurable results.
Strong proficiency in Meta, TikTok and other relevant tools and platforms.
Solid understanding of social engine algorithms, keyword research, bidding strategies, and ad copywriting best practices.
Analytical mindset with the ability to interpret data, analyze performance metrics, and generate actionable insights to optimize campaigns.
Excellent communication skills, both verbal and written, with the ability to present complex ideas and data-driven recommendations to stakeholders.
Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
Collaborative team player with a passion for driving growth and innovation in digital marketing.
Pay Transparency:
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $200,000-230,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
A Few of Our Perks and Benefits:
💵 Competitive compensation with an exceptionally generous equity package
🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
📈 401k to help you plan for the future
🏖 Flexible PTO because we respect the need for work/life harmony
🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
💊 Unlimited (yes, unlimited) Thesis nootropics
🎓A strong emphasis on promoting from within and personal development
🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
🏢 Hybrid work model
Our Values:
Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.
Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.