Facebook and Google Ads Marketing Expert
Anytime Fitness Asia
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Richmond, VA
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Not Applicable
Posted March 14, 2026
Job link
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Responsibilities
Responsibilities
- Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
- Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
- Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
- Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
- Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
- Collaborate with other team members to align ad campaigns with broader marketing strategies.
- Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Not Met Priorities
What still needs stronger evidence
Requirements
- 3+ years of experience in marketing with a significant focus on digital advertising.
- Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
- Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
- Strong copywriting and visual storytelling skills.
- Excellent communication and project management abilities.
Preferred Skills
- The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising.
- Experience with A/B testing and other testing metrics.
- Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Benefits
401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Employee discounts
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Signing bonus
Training & development
Vision insurance
Wellness resources
We are a multi-unit, multi-brand franchisees with operations in multiple states, and currently expanding in to more markets across the country, with a strong growth trajectory.
We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.
Responsibilities
Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
Collaborate with other team members to align ad campaigns with broader marketing strategies.
Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Requirements
3+ years of experience in marketing with a significant focus on digital advertising.
Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
Strong copywriting and visual storytelling skills.
Excellent communication and project management abilities.
Desired Skills
Experience with A/B testing and other testing metrics.
Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Compensation: $50,000.00 - $70,000.00 per year
We are looking for people who have a passion for health and fitness and love to succeed. You are a process-oriented leader who gets excited about helping our members live a healthy lifestyle and meet their personal goals.
Job postings listed on this site are with independently owned and operated franchised Anytime Fitness studios. Any application or other information submitted through this site is transmitted directly to the identified location. Each franchised Anytime Fitness studio is responsible for making its own local hiring decisions, determining compensation, benefits, and other terms of employment. Anytime Fitness Franchisor, LLC does not direct or participate in employment conditions or decisions at franchised locations. By submitting an application or information through this site you acknowledge that you are applying for employment with a franchised studio location and not Anytime Fitness Franchisor, LLC.
401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Employee discounts
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Signing bonus
Training & development
Vision insurance
Wellness resources
We are a multi-unit, multi-brand franchisees with operations in multiple states, and currently expanding in to more markets across the country, with a strong growth trajectory.
We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.
Responsibilities
Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
Collaborate with other team members to align ad campaigns with broader marketing strategies.
Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Requirements
3+ years of experience in marketing with a significant focus on digital advertising.
Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
Strong copywriting and visual storytelling skills.
Excellent communication and project management abilities.
Desired Skills
Experience with A/B testing and other testing metrics.
Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
Compensation: $50,000.00 - $70,000.00 per year
We are looking for people who have a passion for health and fitness and love to succeed. You are a process-oriented leader who gets excited about helping our members live a healthy lifestyle and meet their personal goals.
Job postings listed on this site are with independently owned and operated franchised Anytime Fitness studios. Any application or other information submitted through this site is transmitted directly to the identified location. Each franchised Anytime Fitness studio is responsible for making its own local hiring decisions, determining compensation, benefits, and other terms of employment. Anytime Fitness Franchisor, LLC does not direct or participate in employment conditions or decisions at franchised locations. By submitting an application or information through this site you acknowledge that you are applying for employment with a franchised studio location and not Anytime Fitness Franchisor, LLC.